Google is heavily pushing an AMP-based stories format, with last month seeing the launch of a WordPress plug-in and new Web Creators community. Web Stories are now officially coming to Google Discover in a much more prominent manner.
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Google has surfaced AMP Stories since late 2018 to give publishers a way to deliver “news and information as visually rich, tap-through stories.” They currently appear as one-off cards, but Google Discover is now testing a “Stories” carousel.
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To mark its 20th anniversary, Google today announced a number of changes to advance its marquee product. Focusing on AI and more visual content, Google Search is adding Activity cards to surface past searches, while subtopics allow for dynamic organization of results. Today’s new features are powered by a Topic Layer for the Knowledge Graph.
Earlier this year, Google debuted AMP stories to compete with similar formats popularized by Snapchat and also found in Instagram. First appearing in Google Search, they are now available in the Google Feed on Android.
Following in the footsteps of Instagram, Snapchat, and others, Google now allows users to tap through bite-size news stories within its search results page. Here’s how to find and use Google’s brand new AMP Stories…
With the internet going mobile-first, companies and news publications are trying to find new ways to get information online in formats that readers will love. Google’s latest attempt at making this possible is something called AMP Stories. As the name implies, these resemble a mix of Instagram Stories and Snapchat’s Discovery section…
