Samsung pushed its first Galaxy Note 5 TV commercial to YouTube today, and no surprise, it’s all about what you can do with that S-Pen. Set to a fast-paced percussion soundtrack, with speedy cuts in the edit, it has been designed to make you excited at all you can do with the stylus as well as convey a sense of productivity and speed.
[youtube=https://www.youtube.com/watch?v=Cme5PtvdOtA&list=UUWwgaK7x0_FR1goeSRazfsQ]
Samsung shared a few new ads today for the new Galaxy Tab S series of tablets, that it officially launched back in June. The tablet, which comes in 8.4-inch and 10.5-inch variants, includes a 2560×1600 Super AMOLED display and that is the focus of the marketing message in two of today’s ads titled “Mom” and “Artist”. The other ad, titled “Judge”, shows off the tablet’s multitasking features.
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[youtube=http://www.youtube.com/watch?v=fThtsb-Yj0w]
Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.
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[youtube=http://www.youtube.com/watch?v=QhTl00uili4&w=640&h=390]
Amazon’s never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, this new commercial discovered via YouTube is offset with the American accented intro of the 8.9″ Kindle Fire HDX.
[youtube=http://www.youtube.com/watch?v=VunSqD1MOjE&w=520&h=420]
The Moto G news train continues this morning with the very first commercial already hitting YouTube showing off the customizable backs, display, processor, and Android 4.3 with “guaranteed upgrade.” In total, the sixty-second spot doesn’t show us a whole lot we don’t already know and only mentions “exceptional price” without mentioning the actual dollar amount.
http://www.youtube.com/watch?v=3wHwKGw0Yno
Samsung just released a couple new Galaxy S4 ads on its YouTube channel that will likely be making their way to TV along with the many others its being airing in recent weeks. The latest ads don’t directly after the Apple or iPhone like some of the company’s past ads, but the first (above) does highlight Samsung’s Smart Switch feature that makes it easy for users to transfer their content from other devices. Another ad (below) focuses on Samsung’s built-in S Translate feature:
http://www.youtube.com/watch?v=FTO5xT1kgQk
As Business Insider points out, Google released a new ad called “Here’s To The Moms” featuring people sending thank you notes over Gmail and sharing family videos on YouTube.
http://www.youtube.com/watch?feature=player_embedded&v=XtJBQHLdcM4
Amazon has not been shy about comparing its Kindle Fire devices to iPads. When it released its earnings report in October, Amazon compared the two devices spec by spec and noted the 8.9-inch Kindle Fire HD has 193 percent more pixels than the iPad mini. Amazon’s latest advertisement for its Kindle Fire boldly put the 8.9-inch HD model up against a full-sized Retina iPad. While noting both offer “stunning HD” and “you may not be able to tell the difference,” Amazon ended the ad by highlighting the $299 price point of the Kindle Fire as being significantly under the latest $499 iPad with Retina display. With Amazon knocking an additional $30 to $50 off the Kindle Fire HD this week, you can grab one for $250 less than an iPad 4.
While the price might be compelling, most reviews (including our own) agreed the Kindle Fire’s software is keeping it from being a true competitor to the iPad and pure Android tablets.
Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.
[youtube=http://www.youtube.com/watch?v=aA8quc-93CU]
Google just posted the holiday-themed Nexus 4 ad above to its GoogleNexus YouTube channel to show off the new Photo Sphere feature that rolled out in Android 4.2. You can check out the Photo Sphere captured in the video above for yourself on Google+.
Samsung let New Yorkers experience the all-new Galaxy S III at a release event in Manhattan earlier this week, but it seemed the company’s primary goal was to announce a fresh, cutting-edge marketing campaign for its latest Android offering.
“We are launching the biggest marketing campaign in Samsung’s history,” bragged Chief Marking Officer Tom Pendleton.
He then discussed “never been done before” executions for the S III strategy, including 50 kiosks and 40,000 interactive posters that will surface around the country over the next few weeks. They will serve as stations for S III users to download free music, eBooks, and other content directly to their smartphones via Near Field Communications.
9to5Google already spotted two of Samsung’s interactive posters. The first ad is located in New York City’s Lower East Side and offers a free Goodie Mob and CeeLo Green song (as seen in the picture above).
The second ad is live at Port Authority in Manhattan. It is a giant screen, which is the size of a wall, and it shows dozens of Samsung Galaxy S IIIs rotating in air. Upon touching the screen, the display transitions to a different scene with three big Galaxy S III selections. Each option features downloadable content. A huge crowd surrounded the interactive poster, so it was hard to get a close look or take a picture.
Samsung is clearly taking interactive and marketing to a completely new level this summer; it even plans to run a 3D advertisement before blockbusters in 55 theaters across the United States. The ad is actually a Kinect-like game that detects audience movements as each viewer works together, waving their hands in the air, to control a large S III on the cinema’s screen.
[youtube=http://www.youtube.com/watch?v=VbUZLbFMXo8&feature=youtu.be&hd=1]
Google just released a new commercial showing off Android 4.0’s panorama camera mode on the Galaxy Nexus.
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=tP9duHWDmLc]
It’s Droid Razr launch day today and in addition to a price tag of $111.11 ($11?) for today only on Amazon, Motorola also gave us a look into the engineering behind the device’s 0.28 inch “impossibly thin” design, and now Verizon is hitting the streets to hand out free Droid Razrs to probably the last remaining original Razr owners. You can check out our full review of the Motorla Droid Razr here.
Yesterday Verizon launched their ‘Payload’ commercial for the Razr where they continued with their typically masculine ad style in an ad appearing more like a Hollywood action movie trailer than the usual iPhone commercial clone.
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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=fhuyJIj5ZBo]
We first got a look at the Samsung Galaxy Note at IFA in Berlin early last month. While they’ve teased a November release date since, we haven’t heard much from Samsung regarding their stylus-equipped, hybrid tablet/smartphone until today. The advert above, which in our opinion is done quite well, proves Samsung’s marketing team might actually be headed in the right direction.
Focusing mainly on the 5.3-inch Super AMOLED display and “S Pen” stylus apps, the advert shows off the advantages of apps designed specifically for the stylus. The user in the ad starts with an image, uses the S Pen to draw, saves and crops an image, adds that the cropped image to the drawing, and finally sends it.
The ad ends with the tagline, “Phone? Tablet? Feel Free, It’s Galaxy Note”, an obvious hint at making your own decision as to whether you consider it a tablet or phone. Either way, as the gimmick and shock value of the stylus wears away, the Galaxy Note is starting to look more and more enticing. If you’re unfamiliar, the device sports a 1.4 GHz dual core processor, runs Gingerbread (ICS?), 5100 mAamp battery, native 720p video, and is 7 and half mm thin. We’re expecting to learn more when Samsung takes the stage at their Galaxy Note event in London tomorrow. Stay tuned for the latest.
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