Opinion: Samsung could still ‘learn’ a thing or two from Apple [Update]
Update: Samsung got in touch to say they’d read the article, and to assure me that steps are in place to improve its returns/exchange process for customers.
In respect of the other points raised we do empathise with your frustrations and can assure you that actions are underway and, in some cases, in place (the Samsung Shop is now able to offer exchange products for failures within the returns period) to ensure that we improve our service and support moving forward
It’s hard to imagine there was once a day when Android flagship phones performed noticeably worse than an iPhone. A few years ago, if there’s one thing Android OEMs were known for, it was pushing the most specced-out plastic phones possible. Most of the time, the specifications didn’t translate to a much better experience.
Despite more impressive-sounding specs, the Android flagships were noticeably slower than iPhones, their cameras were terrible and the fit and finish, or build quality was — quite frankly — woeful. It wasn’t true for every phone, but it was a prevailing theme.
A lot has changed over the past 4-5 years. Android phones have caught up with, and arguably, surpassed the iPhone. They have the best cameras, they’re fast, have useful tech like fast/wireless charging, big batteries, SD Card slots, waterproofing, crazy high def OLED displays and are somehow more affordable. What’s more, Apple’s cloud services which underpin its hardware leaves a lot to be desired, especially in staples like photo management, maps and messaging.
But there’s still one major area that Android manufacturers need to get their act together on: Customer Service.
