Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward.
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Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.
Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices.
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Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.
The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:
Google says the new ad formats will roll out to its various ad networks in the coming months.
Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app downloads. Google said iOS conversion tracking allows advertisers to “better understand which campaigns are most effective at driving app downloads.”
The feature allows marketers to track downloads that originate from “in-app” display ads, meaning the iOS conversion tracking feature at this point doesn’t include app downloads driven by Google Search or Google Display Network ads. For iOS app downloads, Google explained marketers will have to go through a couple extra steps, requiring them install an SDK, grab a code snippet from their AdWords account, and then install it into their app. The same feature is currently available to Android as a codeless solution requiring users to simply create a new conversion in their account.
Tracking downloads of an iOS app requires integrating a small SDK into your app and pasting a small snippet of code in your app’s didFinishLaunchingWithOptions method to call the SDK.
Full instructions from Google on setting up iOS conversion tracking are below:
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