Levi's Stories September 27, 2017

Google and Levi’s sold just 3 Jacquard-enabled jackets in the first 2 hours of sales in LA

Today was the official retail launch day for the Levi’s Commuter Trucker jacket with Jacquard fabric (yep that’s pretty much the official name), a product we’ve known about since May 2016. According to someone who was at the LA location this morning, sales are off to an unsurprisingly slow start…

Levi's Stories September 26, 2017

Yesterday, Google’s Advanced Technology and Project group and Levi’s finally announced retail availability for their Jacquard-powered Trucker Jacket. However, the woven fiber technology launching on Wednesday has a very significant limitation in how many times it can be washed.

expand full story

Levi's Stories September 25, 2017

Google first showed off what was then called Project-Jacquard over two years ago at Google I/O 2015. At SXSW earlier this year, we got a look at how Jacquard works and the Trucker Jacket that Levi planned to sell with the technology built-in. Then, this morning, we finally got word that Levi would begin to sell the jacket starting next week with a $350 price tag.

Do you plan on purchasing the Levi Trucker Jacket despite its $350 price tag?

expand full story

Deal: Get Pixelbook at 25% off: $750!

Google ATAP first showed off the Jacquard fabric at Google I/O 2015, and at that time mentioned it was working with renowned San Francisco-based company Levi’s to produce some real products with the technology built-in. Now, more than two years later, the time has finally come. Google ATAP and Levi’s are launching their Trucker jacket with Jacquard built-in and it’ll be available on September 27th…

expand full story

Levi's Stories March 12, 2017

Google’s Project Jacquard touch-sensitive fabric was first shown at I/O 2015, and now the first tangible product to include the tech is closer than ever to actually shipping. Levi’s and Google decided to take up residence just around the corner from the Austin Convention Center this week at SXSW, and we got a chance to go hands-on with a near-final version of the new Commuter jacket…

expand full story

Levi's Stories March 11, 2017

We haven’t heard much about Google’s Project Jacquard in the last several months, but as we pointed out the other day, that will soon change thanks to some events that Google is hosting at SXSW. To kick things off, Ivan Poupyrev of Google ATAP is holding a talk where Google and Levi’s are revealing tidbits of new information about the connected clothing…

expand full story

Powered by WordPress.com VIP