Today was the official retail launch day for the Levi’s Commuter Trucker jacket with Jacquard fabric (yep that’s pretty much the official name), a product we’ve known about since May 2016. According to someone who was at the LA location this morning, sales are off to an unsurprisingly slow start…
Yesterday, Google’s Advanced Technology and Project group and Levi’s finally announced retail availability for their Jacquard-powered Trucker Jacket. However, the woven fiber technology launching on Wednesday has a very significant limitation in how many times it can be washed.
Google first showed off what was then called Project-Jacquard over two years ago at Google I/O 2015. At SXSW earlier this year, we got a look at how Jacquard works and the Trucker Jacket that Levi planned to sell with the technology built-in. Then, this morning, we finally got word that Levi would begin to sell the jacket starting next week with a $350 price tag.
Do you plan on purchasing the Levi Trucker Jacket despite its $350 price tag?
Google ATAP first showed off the Jacquard fabric at Google I/O 2015, and at that time mentioned it was working with renowned San Francisco-based company Levi’s to produce some real products with the technology built-in. Now, more than two years later, the time has finally come. Google ATAP and Levi’s are launching their Trucker jacket with Jacquard built-in and it’ll be available on September 27th…
Google’s Project Jacquard touch-sensitive fabric was first shown at I/O 2015, and now the first tangible product to include the tech is closer than ever to actually shipping. Levi’s and Google decided to take up residence just around the corner from the Austin Convention Center this week at SXSW, and we got a chance to go hands-on with a near-final version of the new Commuter jacket…
We haven’t heard much about Google’s Project Jacquard in the last several months, but as we pointed out the other day, that will soon change thanks to some events that Google is hosting at SXSW. To kick things off, Ivan Poupyrev of Google ATAP is holding a talk where Google and Levi’s are revealing tidbits of new information about the connected clothing…
We haven’t heard anything about Google & Levi’s plans for a Jacqurd-equipped jacket since Google I/O last year, but now there’s hope that might change in the coming days. As per the schedule for SXSW Interactive in Austin, Texas this coming weekend, the two companies are jointly holding a party to “celebrate” the forthcoming Levi’s Commuter jacket…
At last year’s Google I/O, the Advanced Technology and Projects group (ATAP) announced several interesting projects. Since then, ATAP head Regina Dugan departed for Facebook and the group was moved under Google’s new hardware division. This year, Project Jacquard — sensors embedded in fabrics — is announcing its first consumer product with Levi’s…
