The Google Pixel 4 gave ATAP-created hardware its widest launch yet. Besides Soli, recent products include the Jacquard-powered Adidas GMR insole, Levi’s Trucker Jackets, and the YSL backpack. A deep dive today reveals what else the Advanced Technologies and Projects group is working on and its new direction.
google atap Stories July 13, 2020
google atap Stories April 28, 2020
[Update: ATAP] Google assembles 49,000 face shields to help its local community
Personal protective equipment is in short supply across the US as the COVID-19 pandemic continues. Google today helped its local community by donating 49,000 face shields that it designed and assembled.
google atap Stories March 10, 2020
google atap Stories March 7, 2020
Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart Adidas insoles that track you on the soccer pitch and integrate with the FIFA Mobile game.
google atap Stories March 6, 2020
google atap Stories February 26, 2020
Last September, Google announced the second generation of Jacquard’s fabric input technology. ATAP is now teasing its next Jacquard-powered product as a collaboration with Adidas and EA Sports.