google atap Stories July 13

The Google Pixel 4 gave ATAP-created hardware its widest launch yet. Besides Soli, recent products include the Jacquard-powered Adidas GMR insole, Levi’s Trucker Jackets, and the YSL backpack. A deep dive today reveals what else the Advanced Technologies and Projects group is working on and its new direction.

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google atap Stories April 28

[Update: ATAP] Google assembles 49,000 face shields to help its local community

Personal protective equipment is in short supply across the US as the COVID-19 pandemic continues. Google today helped its local community by donating 49,000 face shields that it designed and assembled.

google atap Stories March 10

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.”

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google atap Stories March 7

Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart Adidas insoles that track you on the soccer pitch and integrate with the FIFA Mobile game.

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google atap Stories March 6

Last month, Google ATAP teased its next Jacquard-infused piece of clothing as a collaboration with Adidas and EA Sports. A new teaser suggests that Google is working on shoes with touch-sensitive insoles.

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google atap Stories February 26

Last September, Google announced the second generation of Jacquard’s fabric input technology. ATAP is now teasing its next Jacquard-powered product as a collaboration with Adidas and EA Sports.

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