project jacquard Stories September 25, 2017

Google first showed off what was then called Project-Jacquard over two years ago at Google I/O 2015. At SXSW earlier this year, we got a look at how Jacquard works and the Trucker Jacket that Levi planned to sell with the technology built-in. Then, this morning, we finally got word that Levi would begin to sell the jacket starting next week with a $350 price tag.

Do you plan on purchasing the Levi Trucker Jacket despite its $350 price tag?

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Google ATAP first showed off the Jacquard fabric at Google I/O 2015, and at that time mentioned it was working with renowned San Francisco-based company Levi’s to produce some real products with the technology built-in. Now, more than two years later, the time has finally come. Google ATAP and Levi’s are launching their Trucker jacket with Jacquard built-in and it’ll be available on September 27th…

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project jacquard Stories March 11, 2017

We haven’t heard much about Google’s Project Jacquard in the last several months, but as we pointed out the other day, that will soon change thanks to some events that Google is hosting at SXSW. To kick things off, Ivan Poupyrev of Google ATAP is holding a talk where Google and Levi’s are revealing tidbits of new information about the connected clothing…

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project jacquard Stories March 8, 2017

We haven’t heard anything about Google & Levi’s plans for a Jacqurd-equipped jacket since Google I/O last year, but now there’s hope that might change in the coming days. As per the schedule for SXSW Interactive in Austin, Texas this coming weekend, the two companies are jointly holding a party to “celebrate” the forthcoming Levi’s Commuter jacket…

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project jacquard Stories May 21, 2016

At Google I/O 2016, the Mountain View company decided — although admittedly not an entirely new theme — that it would be a good idea to spread its announcements across three days. The keynote showed off Google’s vision for the future: virtual reality, its new AI and machine learning initiatives, Google Home hardware to take advantage of them, and a few sprinkles of Android Wear 2.0 goodness. The second day saw the announcement of the Play Store coming to Chrome OS.

But the third day was ATAP day, admittedly my favorite day of Google I/O. Last year the Advanced Technologies and Projects group at Google showed off Project Jacquard, Project Soli, some more details on Project Ara, and more. And then the company went silent. For pretty much an entire year.

Maybe that’s a good thing, as Google tends to show its projects and technologies off a little early in general. It’s not exactly out of Google’s character to show a product or service, say that it’s coming in 6 months, it not arrive for 12 months or 18 months, and then the final product share hardly any resemblance to what was originally announced. Admittedly that’s happening with some of ATAP’s projects either way (I’m looking at you, Ara), but at least it’s not a constant barrage of teases and false hope.

Anyway, Google ATAP finally came out of hiding on the third day of I/O yesterday, and with it came updates on Project Jacquard, Project Soli, Project Ara, and Spotlight Stories. Jacquard brought the announcement of the first retail product based on the tech, Ara brought a little update on how progress is coming including the most current prototype device with new module connectors (and promise of a dev kit coming soon), and the Spotlight Stories mention came with some progress in VR storytelling. All cool stuff.

But Soli is what makes my jaw drop.

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project jacquard Stories May 20, 2016

At last year’s Google I/O, the Advanced Technology and Projects group (ATAP) announced several interesting projects. Since then, ATAP head Regina Dugan departed for Facebook and the group was moved under Google’s new hardware division. This year, Project Jacquard —  sensors embedded in fabrics — is announcing its first consumer product with Levi’s…

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