Today, Google is outlining the upcoming “helpful content update” that should make your search results more useful and more likely to have been written by an actual human.
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Over the weekend, executives from Yelp and TripAdvisor noticed that Google was pushing restaurant, or POI results from its services down in favor of its own. Neither of the popular location information services was particularly pleased to see it happening, but Google claims it was due to a “bug” and that it will be fixed…just as soon as possible!
There’s nothing worse when browsing the web — or hitting a search result — and coming across a page completely obscured by a huge pop-up window asking you to install the site’s (or someone else’s) app. In fact, full-page interstitial ads in general are incredibly frustrating, when all you want to do is read the article. Thankfully, Google is doing something about it…
Through this big shift we’re in the middle of to a mobile world where native apps reign king, Google has held strong in its devotion to improving the user experience of the web. Today another example of that is a shift it’s making to penalize those sites which display app install interstitials that hide a significant amount of content.
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With companies now able to apply to use their own brand as a top-level domain (TLD), there have been suggestions that doing this might be an easy way to get a boost in search-engine rankings. For example, that Samsung using something like www.phones.samsung might get more hits than the usual samsung.com domain. Not so, says Google …
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Twitter’s chief financial officer Anthony Noto at its Twitter Analyst Day today reassured analysts that the social network has room for growth in the future, with one of the strategies being to generate more search engine optimization traffic from Google. The strategy is somewhat ironic, given that Twitter had one of the best SEO partnerships with Google until the deal fell apart around three years ago.
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