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YouTube CEO, Susan Wojcicki shares 2018 priorities for the platform’s creators

To put it nicely, 2017 was a brutal year for YouTube. After multiple incidents that lost the platform valuable advertisers, YouTube has created new automated systems to stop monetization on videos that potentially violate the site’s rules and instituted new regulations for its partner program.

For 2018, YouTube’s CEO, Susan Wojcicki, has five priorities for creators…


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YouTube CEO Susan Wojcicki at VidCon: mobile, VR, and creator tools

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YouTube CEO Susan Wojcicki just stepped off the ballroom stage here at the 6th annual VidCon, the four day convention evolving around all things web video — although it takes some real effort to see past the hoards of teenage fandom. What she had to say was, well, a lot of what we already know about YouTube past, present, and future. The highlights? A “mobile, mobile, mobile” strategy starting with a new mobile app designed from the ground-up based on community feedback, even more tools for creators to make their lives easier and bring them closer to their audiences, and virtual reality.


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Salesforce appoints YouTube CEO Susan Wojcicki to board of directors

Photo: makers.com

YouTube CEO Susan Wojcicki will become the 11th member—and the first woman—on the Salesforce.com board of directors, the company announced today in a press release.

Wojcicki, Google’s 16th employee, has been with the Mountain View company since the very beginning. She previously ran the company’s advertising unit, and was in charge of products like AdSense and AdWords until she took over YouTube earlier this year.

The full Salesforce press release is below:

SAN FRANCISCO, Calif. – Dec. 8, 2014 – Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, announced today the appointment of Susan Wojcicki, CEO of YouTube, to its Board of Directors. The appointment was effective as of Dec. 5, 2014, and increases the size of the Salesforce Board of Directors to 11 members.

“We are delighted that Susan has joined our Board of Directors,” said Marc Benioff, chairman and CEO, Salesforce. “Susan is an extraordinary executive who has been instrumental in helping to build the world’s largest consumer cloud company, where scale, reliability and security are of critical importance. Her experience will make her an outstanding addition to our board.”

“Salesforce has revolutionized enterprise software and has an amazing culture of innovation,” said Susan Wojcicki. “I’m very excited to be joining the Salesforce Board of Directors.”

With this appointment, the Salesforce Board of Directors now consists of Marc Benioff, Salesforce chairman and CEO; Keith Block, Salesforce vice chairman and president; Craig Conway, former CEO of PeopleSoft; Alan Hassenfeld, former chairman and CEO of Hasbro; General Colin Powell, retired four star general in the U.S. Army and former U.S. Secretary of State, U.S. National Security Advisor and Chairman of the Joint Chiefs of Staff; Sanford Robertson, principal of Francisco Partners; John Roos, former U.S. Ambassador to Japan; Lawrence Tomlinson, former senior vice president and treasurer of Hewlett-Packard; Robin Washington, CFO of Gilead Sciences; Maynard Webb, chairman of Yahoo! Inc.; and Susan Wojcicki, CEO of YouTube.

Background on Susan Wojcicki

• Wojcicki is currently CEO of YouTube, the world’s most popular digital video platform, which was acquired by Google in 2006.
• Prior to joining YouTube in February 2014, Wojcicki was senior vice president of Advertising & Commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick, and Google Analytics.
• Wojcicki joined Google in 1999. In 2002, she began working on Google’s advertising products and over the next 12 years she led teams that helped define the vision and direction of Google’s monetization platforms.
• Wojcicki graduated with honors from Harvard University, holds a master’s in Economics from University of California, Santa Cruz, and an MBA from UCLA.

About Salesforce
Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com

About Salesforce

Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Hollywood’s Ari Emanuel responds to Google SVPs, requests meeting to ‘resolve’ copyright issues

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Mega-agent Ari Emanuel (you know—the conceited big shot who Jeremy Piven played in the hit HBO show “Entourage“) just wrote an open response to Google asking for the company, along with Silicon Valley and Hollywood, to join forces and develop a solution to the country’s piracy and copyright issues.

Emanuel appeared at the AllThingsD D10 Conference with hosts Walt Mossberg and Kara Swisher on Wednesday, where he called out Google and YouTube during the interview for filtering child pornography, but allowing pirated media content.

In lieu of Emanuel’s assertions, Mossberg asked Google’s advertising head Susan Wojcicki today why the search engine does not find and filter copyrighted material. She called Emanuel “very misinformed,” and then said the problem with filtering content is not technical, but rather a complicated business problem.


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Google SVPs discuss YouTube piracy, Chrome marketshare at D10

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Two Google senior vice presidents appeared on stage at the AllThingsD D10 Conference yesterday to discuss all things YouTube and Chrome with co-host Walt Mossberg.

Mossberg asked Google’s ad wizard Susan Wojcicki why the search engine does not find and filter copyrighted material. The topic came in leiu of Hollywood agent Ari Emanuel’s assertions from Wednesday, while at the conference, when he claimed YouTube filtered child pornography, but allowed pirated media content.

“The problem is identifying which copyright belongs to who… is very complicated,” said Wojcicki, while mentioning that filtering copyrighted content is not technical, but rather a complicated business issue. “At the end of the day, in order to know what to do with that content, we need to hear from the copyright owner.”


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