In fireside chat, YouTube CEO says TV is complementary, subscription revenue will be important

Screen Shot 2015-07-23 at 11.59.41 PM

Following the VidCon keynote address by Susan Wojcicki earlier this evening, the YouTube CEO took a couple of minutes to sit with BroadbandTV CEO Shahrzad Rafati in a fireside chat and answer questions submitted by the community to social networks including Twitter and Instagram. Of note were comments on the yet-to-be released video subscription service, the way in which YouTube measures success, and Wojcicki’s opinion on YouTube stars experimenting with other platforms like Vine and linear TV.

Read more

YouTube CEO Susan Wojcicki at VidCon: mobile, VR, and creator tools

Screen Shot 2015-07-23 at 10.22.45 PM

YouTube CEO Susan Wojcicki just stepped off the ballroom stage here at the 6th annual VidCon, the four day convention evolving around all things web video — although it takes some real effort to see past the hoards of teenage fandom. What she had to say was, well, a lot of what we already know about YouTube past, present, and future. The highlights? A “mobile, mobile, mobile” strategy starting with a new mobile app designed from the ground-up based on community feedback, even more tools for creators to make their lives easier and bring them closer to their audiences, and virtual reality.

Read more

YouTube adds support for 360-degree video advertisements on mobile & web

Screen Shot 2015-07-22 at 10.22.22 AM

Google today announced in a blog post on its AdWords blog that it is rolling out new 360-degree video advertisements to help advertisers “engage their audience in an entirely new way.” The feature is currently supported in Chrome and on Android and iOS. Users can navigate through the 360-degree video by either dragging their mouse or tilting their phone up, down, left, and right. Google originally unveiled 360 video support earlier this year.

Read more

YouTube updates Android app to address Vertical Video Syndrome

Update: Google has now officially announced the update, bringing three new tabs on top of vertical video support.

We all have friends who’ve done it: fail to recognize that shooting video is different from taking a photo, and end up shooting vertical video. YouTube has for some time tried to lessen their embarrassment with a pseudo horizontal view, but the latest update to the Android app takes things a stage further by acting like they didn’t do anything dumb in the first place …  Read more

Associated Press & British Movietone add entire news archives to YouTube, dating back to 1895 [Video]

ap-video-archive

The Associated Press and British Movietone have both uploaded their entire historical news archives to YouTube, totalling more than a million minutes of footage, and covering events dating back to 1895. They join British Pathé, which uploaded its entire 100-year library last year.

The archival footage includes major world events such as the 1906 San Francisco earthquake, exclusive footage of the bombing of Pearl Harbor in 1941, the fall of the Berlin Wall and the 2001 terrorist attacks on the US.

AP says that it may later look to monetize the content with ads, but for now will rely on revenue from licensing deals with documentary makers and others to fund the work …  Read more

YouTube paid service on course as partners sign up, TV networks still skeptical

YouTube_logo_2013.svg
Google is pushing ahead with its plans to launch a paid YouTube service by the end of this year. So far, it’s signed up YouTube partners accounting for more than 90% of it views, but major TV networks are still holding out. Fox, NBC and CBS (among others) are still holding back according to Bloomberg’s sources.

Without support from TV networks, YouTube will have to attract paying subscribers with its own original content, or try and attract payers with nothing more than its home-grown stars and music videos. But that doesn’t mean the company is down-beat. There are many more options on its plate.

Read more

YouTube channel card now available, lets you promote other channels in your videos

channel

In a recent video uploaded to the YouTube Creators channel, employees from the video platform outlined changes and new features coming soon across mobile and desktop including a new channel card. The purpose of the card is to add a heightened level of interactivity to videos by allowing creators to embed an inline link in the video player to another channel they may want to promote — maybe because they’re featured in the video, for example.

According to a tweet from YouTube, that card just went live for creators today.

Read more

Camp Google is a month long online science camp for kids, launching on July 13

Screen Shot 2015-07-06 at 12.48.53 PM

The Internet has changed the way we access, view, ingest, and share knowledge, and Google has played a big part in that, with its mission from day one being to organize the world’s information and make it universally accessible. Now through a new project called Google Camp, the company will train kids to utilize their services as early as possible — starting from the ages of 7-10 years old, specifically. The program seems to focus on online project-based science lessons…

Read more

YouTube introducing new channel cards, improved notifications, creator forum, more

Screen Shot 2015-06-29 at 3.03.23 PM

Amongst those who regularly publish content to YouTube, the video site is known for picking favorites and being a black box in terms of the communication it holds with the community when it comes to anyone other than the site’s biggest stars. The company has as of late been trying to change that perception, though, by using the YouTube Creators channel as an outlet to recognize and acknowledge the feedback and concerns of its users. Today it published a new video outlining changes and new features coming soon to the video platform.

Read more

YouTube and Halfbrick Studios partner to create an animated Fruit Ninja series

Halfbrick Studios announced today that it is teaming up with YouTube to produce a new series of animated shorts centered around the characters from their hit game Fruit Ninja. The studio already has a number of clips on the video channel including trailers and gameplay clips, but says the Fruit Ninja animated series will be aimed at children age 6-10 with the YouTube Kids app in mind… Read more

Google is taking applications for creators to test the Jump virtual reality rig

array-2

Project Jump is Google’s committal to making virtual reality go mainstream by making it cheaper and easier for anyone to produce VR video, and as reported by TechCrunch it’s going to let a lucky few take a Jump rig for a spin this summer. The company has a form up where interested creators can explain why they deserve to be one of the lucky few – it’s two pages long with some basic biographical questions and an essay section.

Read more