Imagine my shock and surprise as yet another anti-Chromebook advertisement hits the YouTubes courtesy of Microsoft. The latest in the company’s anti-everything-Google campaign attacks the notion that a Chromebook has “everything you need” as a laptop.
We’ve been hearing rumors of a subscription music service from YouTube for awhile now, but according to a new report from AllThingsD, we are still a little ways off from seeing it launch. The blog reports, citing “people familiar with the company’s plans”, that the music service will not launch this year, but rather sometime in Q1 2014. Reportedly, YouTube has already secured the licenses with music labels, which is not an easy task nowadays, but is not satisfied with the actual service. Reports of the subscription service began appearing back in October, with the project supposedly nearing its final stages then.
There are still a lot of questions surrounding the service, as well. Such as, how it will differentiate itself from Google’s All Access service and how it handle user content, like lip syncs and mashups. Last week, an update to the YouTube for Android app revealed code that hinted at a “Music Pass” service that supported offline playback and was entirely ad free for “millions of songs”.
Since there’s no pinpoint launch date within Q1, it could be that we see the service launch relatively early in the quarter, which would mean we are not too far away from seeing it.
Oh Microsoft, when will you ever learn? The latest in the company’s Surface line of “attack” ads forgets about Apple and turns its attention onto Samsung’s Galaxy Tab. The ad highlights video output, a full size USB port and the ability to charge “while getting stuff done” on the Surface. Then it turns its attention on the Galaxy Tab’s lone microUSB port which must be used both for hooking up to a monitor, transferring documents and for charging. Ooooo slick burn Microsoft!
Today a new version of the YouTube app for Android started rolling out on Google Play. The update includes revamped search results with videos, playlists and channels grouped together, new tabs on channel pages, and other fixes and enhancements. The update might not be all that exciting, but new code in the app discovered by AndroidPolice points to some big new features potentially coming to the app in the future.
Several references to “Music Pass” in the app’s code have many speculating that YouTube could be gearing up to launch its rumored subscription based music focused streaming service. Back in October, Billboard reported that YouTube was developing a streaming service that would allow users to stream music videos along with regular audio tracks.
Some other clues from the code include references to “offline playback”, “no ads on millions of songs”, and the ability to play music in the background. We can only speculate that the no ads would be for some type of premium service, much like on Google Play Music, but it’s clear YouTube has at the very least offline streaming and background audio features in the works. It will be interesting to see how Google positions the YouTube service against its own Play Music streaming service. Read more
YouTube has been getting a lot of backlash since introducing its new Google+ powered comment system earlier this month. Despite some very vocal users not exactly liking the change, Google provided an update on the new comment system last night and confirmed it’s here to stay. In a post on its YouTube Creators Blog, the company explains that it’s working to combat spam in comments and will soon introduce new bulk moderation tools for creators.
Since we launched the new comments experience on YouTube two weeks ago, we’ve received a lot of feedback from creators on the increase in comment spam. While the new system dealt with many spam issues that had plagued YouTube comments in the past, it also introduced new opportunities for abuse and shortly after the launch, we saw some users taking advantage of them.
To combat the users “taking advantage” of the new system, YouTube is implementing the following updates to help with spam: Read more
YouTube announced an interesting new feature for creators today that will allow them to promote their channel across YouTube free of charge. Normally Google charges companies to place those ads that are often displayed at the beginning of YouTube videos, but for YouTube creators, Google will now display video ads for free through a new tool called ‘Fan Finder’.
YouTube is asking creators to submit a channel introduction video ad to Fan Finder, much like the example video ad from Rainn Wilson’s Soulpancake channel in the instructional video below. Once you’ve submitted the ad, Google will automatically turn it into a TrueView video ad and display it across YouTube for users it thinks might enjoy your content. Like normal YouTube ads, users will be able to skip the channel ads after 5 seconds:
We’ll turn your video into a TrueView video ad, which gives viewers the option to skip after 5 seconds. We’ll show your ad for free across YouTube to connect you with brand new fans. Fan Finder takes into account the interactions that viewers have with millions of YouTube channels in order reach the people who are most likely to engage with your channel.
You can learn more about using the new Fan Finder tool here and check out Google’s instructional video for the new ads below: Read more