YouTube

YouTube has a place as a dedicated go-to for news clips that show the most breaking stories at pertinent times. Now, the YouTube app is changing how it presents news to make finding vital information more accessible and faster.

Following the big redesign last year that introduced a black dark theme and Ambient Mode, YouTube is rolling out “three dozen new features and design updates,” like a You tab and stable volume, “over the coming weeks.”

 YouTube has long maintained its own design language that sets it apart from other Google apps. YouTube for Android is now testing a somewhat notable redesign that replaces the Library tab with “You.”

YouTube Premium offers quite a bit, but its biggest attraction is ad-free videos. That’s what made YouTube “Premium Lite” attractive, as it brought ad-free viewing for less money. However, the tier is now shutting down in some countries.

At Made on YouTube today, the video site unveiled a new mobile editing app called YouTube Create and a slew of AI-powered features to help all along the creation process.

Like YouTube Music replacing Play Music, I do wonder if Google TV will eventually be subsumed by YouTube from a product and branding perspective.

For the first time in over 20 years, NFL Sunday Ticket has moved its home from DirecTV to YouTube, and it seems that’s been a good move, as the package already has more subscribers through Google than it did before.

Ads on YouTube are a bit of a mess, with ad breaks often dominating the experience, which has driven some to using ad blocker tools. Lately, though, YouTube really seems to be cracking down on those users, with more aggressive blocking of ad blockers.

If you’ve spent any time on YouTube over the past couple of years, you’re probably well aware of how often creators ask your to subscribe to their channels – and rightly so, given the amount of time that often goes into creating content for the platform. Now, in a new test, YouTube is emphasizing creator’s statements with a new feature that makes the actual “Subscribe” button glow in line with the request.

The launch of NFL Sunday Ticket on YouTube and YouTube TV is just days away, and ahead of the launch, Google has finally announced that a free trial will be made available to customers to give the service a chance before committing to its hefty costs.

YouTube is making a change to what ad controls Creators have while it’s testing some viewer-facing tweaks for the ad break experience on TVs.

NFL Sunday Ticket is one of the biggest deals in sports, and the fact that it’s available on YouTube and YouTube TV is great for customers. However, in the lead up to the first games, YouTube is being more than a little pushy in advertising NFL Sunday Ticket in its apps.

In recent years, YouTube has repeatedly said and shown that short-form video is a big priority. A new report reveals that there are internal concerns about YouTube Shorts cannibalizing the core long-form video business.  

YouTube announced earlier this week that a new test on Android devices will let users search for songs simply by humming the tune of the song.

Google might be going through a phase. The latest update to YouTube brings rounded-off corners to the video player, somewhat matching changes we’ve seen in both YouTube TV and Google TV.

Ads on YouTube have been getting worse, but the “Skip Ads” button often comes to the rescue of lengthy ad breaks. In a new testing, though, YouTube is toying around with making that button much smaller.

YouTube is exploring the impact of generative AI on music by partnering with the industry. Like Google’s AI Principles from 2018, YouTube now has music-related AI principles.

NFL Sunday Ticket on YouTube and YouTube TV is just weeks away from gametime, and ahead of the launch, YouTube is announcing a few new features for Sunday Ticket includes live chat, monthly payments, Shorts integration, and more.

Medical misinformation is rampant online, and YouTube is making a bigger effort to curb the problem on its platform. In a new blog post, YouTube is laying out an updated policy against medical misinformation which will also target cancer “treatments” that are known to be harmful.