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Following Google’s announcement that its RSS Reader product would be retired on July 1st, apps like Feedly that relied on the Google Reader backend announced big plans to help itself and other apps through the transition. Feedly has been preparing its move to its own “feedly cloud” back end since the announcement, and earlier this month transitioned its own iOS client to the platform. Today, Feedly is officially launching the new back end and API, as well as a brand new web interface and the first apps to integrate the feedly cloud platform:

As of today, feedly cloud is now live, providing a fast and scalable infrastructure that serves as the backbone to feedly, as well as a number of connected applications. Feedly cloud is open today to all users visiting http://feedly.com, providing a simple one-click migration path from Google Reader.  And thanks to the great developer community that has gathered around it, providing multiple safe and sound alternatives to Google Reader.  With the release of feedly cloud, feedly today transitions from a product to a platform. We are also today delivering a new, completely stand-alone Web version of feedly.

On top of the new API and feedly cloud back end, the company is also delivering on one of the most requested features for the service: a standalone new web interface that doesn’t require any plugins or browser extensions.

While there are many others trying to provide an alternative for Google Reader, Feedly tells us it’s had significant traction since Google’s announcement and hit 12 million users at the end of May. That’s up 8 million from the 4 million users it had before Google announced Reader would be retired back in March. It’s also currently processing around 25 million feeds a day.

feedly-cloud-appsAs part of its ‘Normandy’ project, Feedly has been building its own backend and API for third-party RSS apps and readers that also previously relied on the Google Reader API. It isn’t the only one: Earlier this week Digg teased images of its Google Reader replacement coming to the web and mobile devices on June 26th. It too is planning to offer an alternative API for third-party devs.

Today Feedly is announcing the first apps to integrate with its new backend but promises more will be added in the coming weeks as more than 200 developer have shown interest:

  • IFTTT: the Feedly channel lets you connect your Feedly account to 63 other services (including Evernote, Google Drive, Gmail, Pocket, Instapaper, Facebook, Twitter, Instagram, Tumblr, WordPress, etc.).
  • Sprout Social: the social media management platform enables you to more effectively manage social channels and provide an exceptional customer experience from your browser, iOS and Android devices. You can connect your Feedly account to begin reading and posting content to your community directly from Sprout Social.
  • Nextgen Reader for Windows 8 and Windows Phone: a fast, clean and beautiful reader app inspired by the Metro UI and packed with powerful features. It’s the best way to read your Feedly on your Microsoft-powered devices.
  • gNewsReader for BlackBerry 10 and for Symbian/MeeGo: two elegant and versatile readers providing full Feedly support for BlackBerry and Symbian devices.
  • Press: a wonderful reader for Android that is all about the reading experience. It’s designed with the purpose of making your news easier to read, and includes full offline support.
  • gReader: a simple, fast and intuitive reader for Android, featuring beautiful themes, podcast support and full offline support.
  • Newsify: an awesome reader for iPhone or iPad, with an amazing newspaper-like layout. It supports offline reading including image caching, and the use of multiple feedly accounts.
  • Pure News Widget: a scrollable and actionable reader widget for Android, with multiples skins.
  • Meneré: a Windows Desktop client to Feedly showing all items, filter them by read state, feed label and content and brings Snarl notifications.

Developers and users interested in learning more about the new and improved Feedly can do so here.

Feedly offers one-click migration from Reader to its service to ensure an easy transition and reminds us just 10 days remain before Google Reader officially shuts down.

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