Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.
If your website’s visitor clicks on or dials the phone number, the call will be linked to its parent ad, making it easier for admins to track ads that generate phone calls. According to Google, 70 percent of all mobile searchers have called a business from search ads. So reliable access to such trends have the potential to be a game changer for businesses looking to get the most out of their ad campaigns.
To take advantage of this new feature, advertisers need to add a small piece of code to their desktop and mobile websites. Web admins can then customize the look of an ad’s tracking phone number, making it more compatible with their website’s appearance. Google says that its unique forwarding numbers will remain active for 90 days to help track future phone calls.
Website Call Conversions is now available to advertisers in the US, UK, France, Germany, Spain and Australia.