Google has a creative way of advertising its products and its latest effort is quite a doozy. On May 30th at 10:45pm (local time) the company will air a live music performance by Sam Smith from London’s Roundhouse venue that will broadcast across a full ad break on the UK’s Channel 4. So what’s with the quickie concert? It’s an advertising platform for Mountain View’s digital music service.

Smith, who will be performing his chart topping hit Stay With Me during this live marketing piece, will follow up with a recorded show that will be available at the UK’s Play Store, along with two exclusive tracks on the singer’s upcoming album. The ad will air during a break for the Alan Carr: Chatty Man TV show, so if this program is already in your rotation, why not stick around and watch the fireworks?

(via AdAge)

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