Leading up to Apple’s “Hey Siri”-themed press event today, Siri has been giving out a lot of unhelpful announcement hints to users who say “Hey Siri, give me a hint”. One of these was a binary code, which when decoded only revealed the word “Gotcha”. It goes without saying that if you want some real hints about what Apple’s going to announce, all you need to do is to read Mark’s roundup.

But Sony, the company that just last week unveiled the world’s first 4K smartphone, the Xperia Z5 Premium, has taken to Twitter to taunt the Cupertino-based company. Also using the familiar binary, Sony wrote “01000111 01100001 01101101 01100101 00100000 01101111 01101110 00101110”. Converted to text? That’s “Game on.”

If you’re curious about Sony’s 4K-screened handset and its super high price (which just recently got dropped before the phone even came out?), be sure to check out our hands-on video. If you’ve already decided that you’re going to pass on Apple’s latest round of Force Touch-enabled handsets, though, Sony has the Z5, Z5 Compact, and Z5 Premium listed on its website with prices ranging between roughly $650 and $950.

https://twitter.com/sonyxperia/status/641585808131100673/photo/1

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