![](https://9to5google.com/wp-content/uploads/sites/4/2020/08/android-tv-chromecast-built-in.jpg?quality=82&strip=all&w=1600)
At I/O 2024, “Chromecast built-in” was quietly rebranded to “Google Cast.” Notably, this is reversing a branding change made in 2016.
At the end of 2016, the original “Google Cast” brand was phased out in favor of “Chromecast built-in.” Given the consumer awareness of affordable “Chromecast” dongles, this change made sense.
The name was still in use this January when LG announced at CES that its 2024 webOS-powered televisions are getting Chromecast built-in (and Google Home) support. During the on-stage announcement, Google said:
Today, we’re thrilled to announce LG TVs in 2024 will now have Chromecast built-in. This means that LG TV users will be able to start a video on their phone or their Chrome browser and with just a tap of the Cast icon be able to start watching on the best screen in their house.
The Pixel Tablet with the Charging Speaker Dock also had this branding.
![](https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/01/lg-chromecast-ces-2024.jpg?ssl=1)
In announcing that Android Automotive is getting Cast support at I/O, the company said: “Google Cast (formerly Chromecast built-in) is coming to cars.”
Top comment by Zargh
I guess they figured there was no point maintaining the distinction between Google Cast (the protocol) and Chromecast/Chromecast built-in (the hardware) when Google TV (the OS) and Google TV (the app) manage to confusingly co-exist with no issue.
The updated branding is referenced on Android.com (with chromecast.com/built-in redirecting to that page) and this Google Support article:
Google Cast (formerly Chromecast built-in) delivers multi-screen TV and audio experiences with speakers.
“Google Cast” inherently gets “Google” into the name, so that could be why this change is happening today.
![](https://i1.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/05/google-cast-cover.jpg?ssl=1)
![](https://i1.wp.com/9to5google.com/wp-content/uploads/sites/4/2024/05/google-cast-chromecast-built-in-rebrand.jpg?ssl=1)
In terms of Casting functionality, end users shouldn’t expect anything to change, but expect product packaging to feature a new badge.
One question today is how this will impact branding for future Chromecast dongles made by Google. We reported in April that Google is working on a new Google TV-powered Chromecast. I don’t quite see Google dropping the successful Chromecast brand — though “with Google TV” is clunky and should be removed. Today’s branding change could be aimed at reserving “Chromecast” for first-party products.
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