digital

A new company being birthed from Micromax (similar to how OnePlus came from OPPO) called YU Digital has launched a new middle-tier smartphone today for the Indian market, and it runs Cyanogen OS 11—much like the OnePlus One. In fact, this entire launch seems pretty familiar, as it appears YU Digital is attempting to do with the Yureka exactly what OnePlus did with the One: launch a phone out of nowhere at a killer price and hope viral marketing does its thing.

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Google has taken over Times Square with a new Android ad on a massive billboard in the iconic intersection, one of the most popular tourist destinations in the world. The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot.
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[youtube=https://www.youtube.com/watch?v=15uIFmysZV4]

Let’s face it, when companies are interviewed at tech conferences, they talk about all kinds of crazy stuff that will never be launched – like the idea of wearing a digital tattoo to unlock your phone. Except this time, more than a year after first discussing the idea at the D11 conference last May, Motorola has actually done it and is showing it off in a new video …
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