Today was the official retail launch day for the Levi’s Commuter Trucker jacket with Jacquard fabric (yep that’s pretty much the official name), a product we’ve known about since May 2016. According to someone who was at the LA location this morning, sales are off to an unsurprisingly slow start…
Yesterday, Google’s Advanced Technology and Project group and Levi’s finally announced retail availability for their Jacquard-powered Trucker Jacket. However, the woven fiber technology launching on Wednesday has a very significant limitation in how many times it can be washed.
Google’s Project Jacquard touch-sensitive fabric was first shown at I/O 2015, and now the first tangible product to include the tech is closer than ever to actually shipping. Levi’s and Google decided to take up residence just around the corner from the Austin Convention Center this week at SXSW, and we got a chance to go hands-on with a near-final version of the new Commuter jacket…
ATAP’s Project Soli and Project Jacquard are two of the more exciting announcements to come out of Google I/O, and while Soli didn’t have any impressive demos on the show floor, Google’s advanced technology and projects group had some touch-able fabric out for us to give Project Jacquard a test run. So we did, and we grabbed a quick video…
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We told you yesterday that Google’s ATAP team is working on a couple new projects dubbed Soli and Jacquard, and today the group of self-proclaimed “pirates” came out to officially announce (and demo) them both on stage at their much-anticipated Google I/O session. They’re both about reimagining how we interact with technology, but both projects attempt to do so in different ways…
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