sandvine

Netflix and YouTube between them account for more than half of American traffic on the Internet, according to data from broadband company Sandvine, totalling 50.31 percent of peaktime downstream usage.

The numbers need to be viewed with a certain amount of caution, measuring data transmission rather than number of people watching. For example, Netflix sits well above YouTube not because it attracts more eyes, but because people watch longer, higher-quality videos on Netflix.

By this measure, companies would also be penalised for more efficient data-transmission protocols – squeezing more video into the same amount of data, so it’s possible that Amazon Video and Hulu are a little more than the also-rans they appear here – but with those kinds of numbers, the overall picture is clear.

YouTube’s share may further increase this month when offline viewing is introduced.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear