Google has today uploaded its latest “Be together. Not the same.” ad to YouTube, and it’s a profound statement of how the company views its mobile platform, as well as how it views competitors. In the ad, dubbed “Monotune,” an unnamed pianist plays a tune in two versions: one using all the piano’s normal variety of keys, and the other on a special piano Google rigged to play the same note on all its keys…
A piano has 88 keys. Each one is different. But what if they were all the same? To find out, we took apart a piano and reengineered it so that it only plays one note: Middle C.
By the end of the ad, the pianist is going back and forth showing how beautiful music can be when all of the piano’s unique notes are played… as well as how boring the song is when all of the notes are the same. Personally, I wouldn’t say this is the best example of the differences between Android and iOS, but it’s a statement about what Google wants Android to be nonetheless.
Watch it below: