The smartwatch market in 2019 is mainly the Apple Watch, with everyone else competing for scraps. While Apple’s popular wearable grew in market share year-over-year, the biggest player in Wear OS saw a loss. According to a new report, Fossil Group’s smartwatch efforts saw them lose share in the market.

Counterpoint Research explains in a new report that the Apple Watch now makes up a whopping 1 in 3 smartwatches sold. Between Q1 of 2018 and Q1 of 2019, the company saw a jump from 35.5% to 35.8%. That’s not a huge difference, but it shows solid growth, especially as fewer iPhones were sold in the same time period.

What’s sad to see in this report is that Fossil, the biggest player by far in the Wear OS market, dropped from 3.2% market share in 2018 to a measly 2.5% in Q1 of 2019. Not only does Fossil make the most Wear OS watches, but they also make some of the best currently available – Fossil Sport being a key example of that. This comes after a previous report revealed Wear OS making up less than 10% of the market as a whole.

Meanwhile, Samsung and Huawei both saw huge leaps over 2018. Samsung jumped from 7.2% of the market in 2018 to 11.1% in Q1 of 2019. Huawei also made a huge debut with its Huawei Watch GT. With that single watch, the company was able to eclipse Fossil’s market share and take up 2.8% of the market as a whole. Counterpoint explains:

Huawei’s market share jumped to 3% in Q1 2019 due to good traction for its latest Huawei Watch GT. The striking design, affordability, leveraging the growing ‘Huawei’ brand mindshare, and the smartphone user base is driving demand.

fossil market share q1 2019

Q1 2019 saw Fossil lose market share, a bad sign for Wear OS

More on Wear OS:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to or encrypted to