The Area 120 incubator, now housed under Google Labs, wants to make it easy for creators to “sell products and services directly to their audiences.” This can include digital goods like pictures, downloadable content, and files, while Qaya also supports linking to other platforms where you sell physical goods and services. Doing this will “connect your storefront to the YouTube merch shelf, Google Search, and Google Shopping.”
Creators on Qaya sell everything from trapeze workout guides to wellness training videos, photo filters, beat packs, ASMR read-alouds, productivity templates, knitting patterns and much more. We support pay-gated and free products, with tipping, subscription and other monetization types coming soon.
In addition to having a centralized hub, Google says users will be able to “design a personalized storefront” that visually scales from desktop to mobile, complete with links to all your social platforms and other sites. Meanwhile, Qaya provides stats, customer management tools, and other analytics.
We provide custom yourname.channel or qaya.store/your-name URLs, with payment functionality built in.
Qaya began live testing early this year and is now seeing a beta launch in the US:
We’re focused on the U.S. today, but hope to bring Qaya to more countries soon. And, we’re exploring ways to support creators as they experiment with other types of digital goods.
More on Area 120:
- Android Auto gains a collection of minigames from Area 120’s GameSnacks
- Tables from Area 120 becoming a ‘fully-supported’ Google Cloud product
- ‘Stacks’ from Google Area 120 scans receipts, docs and automatically organizes them
- Google Area 120 launches Threadit for teams to record video messages
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