Similar to how the shift from desktop to mobile required different monetization strategies and ads, the rise of virtual reality content will require another rethink. Google, which is still primarily driven by advertising, is already experimenting with ad designs for the new format.
Area 120 Stories June 28
Area 120 Stories June 26
Google is unique in that it allows its employees to spend 20% of their time working on personal projects on top of their daily tasks. To help employees, Google has an incubator called Area 120 where projects can come to life. One of the latest apps to come out of Area 120 is called Uptime, and it allows friends to watch, comment, and react to YouTube videos in real-time. Previously in an invite-only beta, Uptime is now available to all on iOS…
Everyone can use an Echo Dot: Just $50!
Area 120 Stories March 14
Yesterday we got our first look at Uptime, a Googler-created application that allows you to watch YouTube videos with your friends. The biggest downside was that one of the first apps coming out of Google’s Area 120 business incubator was an iPhone exclusive. Today, we are getting a look at the first app from Area 120 to hit the Play Store, called Supersonic Fun Voice Messenger…
Area 120 Stories March 13
Google gives its employees (Googlers) the opportunity to spend 20 percent of their time working on side projects – some of which like Gmail and Google Maps have become some of the company’s core applications. The latest 20 percent project to go live is an app called Uptime which lets you use the app’s odd user interface to watch YouTube videos with friends. Strangely, though, it is only available for iPhone and not Android…