ComScore has released its latest report today, detailing the market share of the major smartphone OEMs and their platforms. Unsurprisingly, Apple is still leading in terms of handsets shipped with 41.7% of smartphones shipped, while Android is still leading the mobile operating system market with 52.8% of the market. expand full story
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Google notifies publishers that AdSense Direct is closing on February 10th (Update)
Google notified publishers on Wednesday that AdSense Direct will be closing on February 10th, just days after the one-year anniversary of the direct ad sales service. There will no longer be support for any campaigns created with the feature, while access to the Direct Campaigns page will be removed. Outstanding account balances will be settled when the service shuts down.
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Samsung announced today that it’s releasing a couple variations of its Galaxy S4 and S4 mini smartphones that introduce the faux “leather-style” backside that first made an appearance on the new Note 3 at IFA in September. The new devices are dubbed “Black Edition” and come with wallpapers to match, but otherwise are the same 5-inch and 4.3-inch Galaxy S4 devices that have been on the market for nearly a couple years now. Samsung says the special Black Editions will be available in select markets starting this month. expand full story
february Stories April 3, 2012
Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.
According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.
february Stories March 26, 2012
According to analytics service StatCounter, which measures billions of hits monthly across 3 million websites, Android now accounts for over 24 percent of mobile device usage in China—more than double the amount of iOS devices. The report of the top eight mobile operating systems in China shows Android usage spiked in February 2012 and took Android from 23.08-percent in January to 25.89-percent in February. Over the same period, iOS grew just one percent to 12.79-percent. While the month-to-month increase alone is not shocking, noteworthy is the fact Android came in at just 6.87-percent in October 2011. Meanwhile, iOS hovered around 12 percent since March 2011.
Apple is making a big push for its mobile devices in China this year, and the growth for both iOS and Android is obvious with China now the No. 1 country for activations on both platforms. In January 2011, China accounted for just 8 percent of total activations for iOS and Android. According to Flurry, China now accounts for 24 percent of activations as of March 2012 with the United States coming in at No. 2 with 21 percent.