Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward.
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Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.
The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:
Google says the new ad formats will roll out to its various ad networks in the coming months.
Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.