Motorola recently concluded a giveaway for its upcoming Moto 360. The giveaway was a collaboration between Motorola and Yo app which was announced yesterday with a very simple rule. First, download and install Yo on your device, then send Motorola a Yo and wait until Aug. 28, 2014 at 3:00 p.m. CT. Easy enough, right?

Motorola would then send a Yo link to all entrants and the first 20 people to click the link would win a Moto 360. Well, that’s kind of how it seemed, but that wasn’t actually the case. Motorola successfully sent a Yo link to all who initially entered, but it was a bit more complicated than just clicking a link.

When the Yos were sent out, everyone who clicked the link (before all of the devices were claimed) was taken to a web page that said they had “won a Moto 360.” This wasn’t actually the case. In order to claim a Moto 360, you were required to be one of the first 20 people to fill out the small form on that web page.

As noted in Motorola’s official rules for the contest:

Entrants must Yo Motorola via the Yo app before 2:59 PM CT on August 28, 2014. Motorola will Yo back a link on August 28, 2014. Entrants must be one of the first 20 users to successfully complete the entry form to be eligible to win.

The main part you need to focus on is the last sentence. As I mentioned, in order to win, you needed to be one of the first 20 people to complete the small form shown in the image above. It required a Gmail address and a couple of checked boxes.

With that said, it’s a bit unfair that seemingly hundreds of people were sent to a page stating that they had won this highly anticipated smartwatch. Contest participants began flooding Twitter and Google Plus with questions and complaints regarding the initial “winner” landing page, but at the end of the day, contest winners were selected based on who followed the rules.

I’m not a fan of how this contest went down. I believe it was a bit misleading. Motorola and Yo should have made the process more transparent, but instead the rules were tucked away on a page you probably didn’t think to check.

The main issue here, was telling hundreds of users they had won. I believe this caused a lot of individuals to take their time when filling out the form. If you’ve already won, might as well read through the form first and take your time entering the required information, right? Technically, everything went down correctly according to Motorola’s rules, but overall it was a bit misleading. What do you think?

Update: Motorola has responded to the complaints via Twitter and is going to “make it right” by giving away 20 more Moto 360 smartwatches. The rules are exactly the same. Motorola will send a Yo to participants at 11 a.m. CT on Aug. 29, 2014. If you’ve previously entered the contest, you’re already entered into this one.

Screen Shot 2014-08-28 at 5.06.25 PM

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5 Responses to “Motorola’s Yo-based Moto 360 giveaway went exactly as planned”

  1. See, maybe it’s just me, but I actually read the rules yesterday; when they first announced the contest and gave us all the rules. I was fully aware that they would send out a form and I would need to complete it prior to potentially winning. When I got to the page that’s upsetting everyone, I didn’t even read what it said; I saw a field to enter my email, two check boxes, and a button – I entered everything as fast as possible, because that’s what they told me to do, and I won.

    I don’t think everyone’s dismay has anything to do with Motorola, but rather, the fact that people don’t read rules or terms of service. Sure, Motorola could’ve better explained what to do on that page, instead of saying something that made people get their hopes up, but again, if people read the rules, there wouldn’t be any problem with how they wrote it out.

    But then, I guess I shouldn’t complain too much – if more people actually read the rules, more people would’ve filled out the form faster, and I probably wouldn’t’ve won.

    • emes921 says:

      What I am more upset is that they stated “You won”. Regardless of the rules, they shouldn’t have said that if it wasn’t true.

      • I can understand that wording putting people in a position where they could get their hopes up. Yes, they could have phrased it differently; they could have said it in a way that didn’t make people assume something that wasn’t necessarily the case.

        However, with that said, how they phrased it didn’t change the previously stated rules at all. The rules were actually very specific, by stating “HOW TO WIN: Entrants must be one of the first twenty (20) users to successfully complete the entry form to be eligible to win.” So, had people read the rules, regardless of what was said on the form, it was very apparent that unless you “successfully complete the entry form”, you are not yet eligible to win.

        Again, I can sympathize with people thinking one thing, then getting their hopes up as they learn that they didn’t actually win. However, i cannot understand the extreme backlash all throughout the internet. When it comes down to it, what was the problem? What damage did this actually create? Nothing … at all. It just hurt some people’s feelings. That’s it. And, to be entirely honest, having the misleading wording on that page was an entirely understandable mistake on their part – they planned it to where the page would change once the first 20 people were selected. What they did not anticipate is that thousands of people would click the link at almost the exact same time – again, an entirely honest mistake that resulted in … some people getting their hopes up; some mildly bruised feelings.

        I still see no justifiable reason to get upset with what Motorola did, or did not do.

  2. emes921 says:

    This is very wrong. I think we should bring a class action against Motorola. I took a screenshot that said that I won. Only afterwards did they say that they are all gone. How can you first win, and then not. I hope everyone is in agreement, and we demand the prize that they said we WON! You can’t tell people they won, and then retract it!