Following leaks last week, Fitbit today officially announced the new Luxe fitness tracker. Made of stainless steel, it costs $149.95 and has a new color display with availability set for spring.

The Fitbit Luxe is made of stainless steel using metal injection molding for a bulbous, jewelry-like design that “lightly sits on your wrist with a single surface feel.” It measures 1.43″ x .69″ and is .4″ thick with a “quick-release band attach” mechanism that reflects how the company is selling several “bracelet-like” accessories:

  • Four classic band options: black, lunar white, orchid, or peony for $29.95.
  • Two woven band options: hibiscus or slate for $34.95.
  • Three premium Horween leather double wrap bands: black, earth grey croc, or sunrise for $49.95.
  • Two stainless steel mesh bands: platinum stainless steel or soft gold stainless steel for $79.95. 
  • gorjana for Fitbit Luxe Parker Link Bracelet is available in spring in soft gold stainless steel and platinum stainless steel for $99.95.

Three colors are available, starting with a black band and staid Graphite stainless steel. Soft Gold (Lunar White band) and Platinum (Orchid) feature a “high polish, mirror finish.”

There’s a standard heart rate sensor that allows for Active Zone Minutes, Cardio Fitness Score, and sleep stages. It also measures SpO2 (Oxygen Saturation) — though that’s officially listed as “coming soon” — and is water-resistant up to 50 meters. The lack of built-in GPS means tracking requires a paired phone.

The Luxe is Fitbit’s first fitness tracker with a color AMOLED display that’s touted as being 2x brighter than Inspire 2 or Charge 4 and features an ambient light sensor. The Google-owned company touts a “range of colorful clock face designs” with five-day battery life.

Pre-orders for the Fitbit Luxe open today from $149.95, and availability is set for later this spring. A six-month trial of Fitbit Premium ($9.99/month) is included with purchases.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author