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Grabbing the attention of customers in the wireless industry these days requires some slick moves and a creative mind. Well, Motorola has done exactly that with a brand new interactive ad in January’s Wired magazine.
You get KitKat, you get KitKat, you get KitKat! Well, Verizon isn’t the Oprah sure but with Verizon’s announcement via Twitter this morning that Android 4.4 is on its way to the DROID Ultra, Maxx and Mini it sure feels like a Oprah giveaway episode.
Some of us never thought this day would come as Motorola quietly updates Moto Maker to include Bamboo backplates for the Moto X. We know at least four versions of the backplate are planned according to a leaked shot courtesy of @evleaks in early November.
It’s been a long time coming and even after a brief spout where we thought they would never arrive, Motorola is yet again teasing the wood backing for the Moto X. Advising followers to “Put this DIY project on hold. Trust us” with an image of wood back, we can only hope Motorola has plans to push this out in the next few days.
Motorola had a pretty exciting 2013. The company released the highly-anticipated, highly-customizbale, American-made Moto X back in August. The company then released the budget Moto G, which received high reviews from many people. In a recent interview with AP, Motorola CEO Dennis Woodside sat down to discuss the company’s past year and give a peak into the future and how the company has changed since its acquisition by Google.
When asked what he thought consumers were most interested in seeing in their future smartphones, Woodside commented that a big area was durability.
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When I wrote for Fortune in 2010 that inexpensive hardware would allow Android to ‘take over the world’, the concept of smartphones that were priced only slightly above feature phones was just starting to take hold. Fast forward three years and Android has by some accounts cleared 80% of the world smartphone market. The low end of that Android spectrum, with the exception of a few mediocre handsets (LG’s Optimus line comes to mind), has been, frankly, a mess.
Today there is a truly great, inexpensive Android phone that costs less than $200 unsubsidized, and it is made by Google’s Motorola division. I’ve tested the Moto G for the past week and a half and I love it. It could easily replace any high end handset on a day to day basis in terms of speed and functionality. The one caveat being the camera is mediocre, but still functional.
I’ll rundown the specs, but the important thing to consider is the price and positioning of Google (and believe me, this is a Google phone, not an old Motorola one).
The $179/$199 8GB/16GB Motorola G comes with a 4.5-inch 720P display, which isn’t the best by any means, but it also isn’t far from the best out there. I’ve argued for awhile that you can’t hardly make out the difference between 720P and 1080P on a display without some very close inspection. Even those with sub 20/20 vision don’t notice much day to day.
The G has a quad-core Snapdragon 400 processor which falls along the same lines: Not the best, but not far from it. It is a little heavier than what I’d now expect from a 4.5-inch display phone, but that heft is largely because of the all day 2,070 mAh battery.
This thing looks and behaves like a flagship Nexus phone…from last year – all the way down to the hardly-touched Android 4.3 interface. Motorola has promised some form of 4.4 Kitkat by the end of next month. With the veracity that they’ve been updating their Moto X handsets, I have little doubt that it will get done.
But what does this all mean? Why this phone at this price? Why now?
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-Manual control of focus and exposure-Locked exposure during Panorama capture-Enabled additional language support-Bug fixes
The winter weather has already wreaked some havoc across the US and unfortunately those folks waiting for Moto G shipments, the wait might take a bit longer than anticipated. According to separate emails obtained by Engadget and Android Central, Motorola is explaining that bad weather has impacted operations at their fulfillment center in Forth Worth, Texas.
As the Moto X continues to be all the rage and with another Cyber Monday sale beginning in just under 2.5 hours the company has updated Active Display. The last of the two extended days caused by a severe Motorola.com outage on Cyber Monday, the company is selling the Moto X for $349 beginning at 12pm ET/9am PST today. As we wait for the clock to strike noon, a new update to Active Display should make existing Moto X owners a tiny bit happier this morning. Available through Google’s Play Store, the update to Active Display is brief but important:
Update: Motorla has just detailed the full process for obtaining a Moto X at $350 on its blog. The company will now issue coupon codes to obtain the device at a discount, and customers will have one week to redeem the code and design their device with Moto Maker. Visit Motorola’s blog for the detailed instructions.
While plenty of retailers and online stores will take the time this week to discuss the great sales they had, Motorola will likely be a lone sad face as they apologize for their website downtime. Originally planned as a sale for the Moto X with a $150 Cyber Monday discount, the Motorola website was slammed to the point of oblivion and the company even missed its self-imposed deadline to come back online.
Motorola’s ultra-afordable Moto G finally became available in the United States earlier this week from the company’s website, and now the device is available via Amazon (via Android Central). The online retailer is selling the device in both 8GB and 16GB capacities for $179 and $199, respectively.
Features of the Moto X include:
The Moto G will ship on December 4th, should you order it from Amazon.
As we’ve already begun the 48 day countdown to Black Friday, Motorola is already shifting attention to Cyber Monday. A Google+ posting indicates the company will discount their excellent Moto X by $150 for one-day off contract. That’s a $350 price tag this upcoming Monday and what is arguably one of the best device deals I’ve seen on an Android device in a long time.
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There are a hundred different ways to tackle the question of what Motorola’s goals are for releasing a sub $200 smartphone into the wild. Motorola stated at their Moto G launch in Brazil that they wish to introduce a “premium experience at less than 1/3 the price of high-end phones.” In that regard and judging by the tech blogosphere first thoughts, Motorola has certainly accomplished what they set out to do.
I love good news in the morning and that’s why the opportunity to purchase the Moto G direct from Motorola’s website well before January has us smiling. Our very own Seth Weintraub was able to successfully purchase the device and receive a shipping order for two days. It’s a great surprise from Motorola, especially when the company originally indicated the US would be a part of “Wave 2” and ship sometime after Christmas.
From 9to5Toys.com:
Future Moto X buyers take note as Amazon just dropped the price on both AT&T and Sprint variants to match the existing $0.01 price on Verizon. The deal lacks Moto Maker customization, but that’s a small “price” to pay for the opportunity to be among the first non-Nexus Android owners to have KitKat.
Just yesterday, Motorola began rolling out Android 4.4 KitKat to the T-Mobile variant of the Moto X, which was preceded by the Verizon model earlier this week. Today, the company has announced that the AT&T variant of its flagship will be the next device to receive the update.
Motorola says that the update will begin rolling out to Moto X users on AT&T today. The update will take the device to version number 140.44.5.ghost and includes all the features expected from KitKat, including the new design and much more.
We’re still waiting for a plethora of other devices to receive the update, including the Google Edition HTC One and Nexus 10. Motorola, however, finally appears to be on top of its game, and that’s certainly a good thing.
Fresh from the Motorola Blog, it appears that Motorola will launch its first Android 4.4 KitKat update on Verizon first, with rollouts starting today. The KitKat update brings:
I say ‘unusual’ because Verizon is usually the last of the four US carriers to roll out Android updates, usually owing the increased wait to Verizon’s lengthier testing process.
Motorola and Verizon have an unusually close bond however with the Google-owned manufacturer now making all of the carrier’s Droid products as well as pioneering the Droid brand. I anticipate that other carrier versions will follow close behind.
Note that I’m still waiting on the 4.4 update to hit the Google Play edition HTC ONE, and even my Nexus 4 and 10!
I guess Google and Motorola are finally tearing down the firewall.
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Verizon Moto X owners take note as feedback from Motorola’s forums confirm the newest soak test is in fact Android 4.4 KitKat. Considering that Verizon is often the last to see a major Android update, we’re pleasantly surprised that they are moving fast to squash bugs by putting this out in a soak test.
For all the things the Moto G may be, there’s little question that the Moto G isn’t the phone for the individual who cares most about smartphone photography. With a $179 price tag, we understand some compromises will have to be made and even if a 5 megapixel camera, f/2.4 lens and flash combination are present, we know some tradeoffs are at hand in overall quality.
As I spent a good portion of the week considering the impressive move Motorola made by introducing a well-specced $179 smartphone, I realized they were doing something Nokia has been talking about doing for years. Never-mind for the moment whether Nokia should have gone all-in on Android before their risky and as-of-yet market share boosting bet on Windows Phone. In fact, I see that the thoughts I had in my head already being echoed by Stefan Constantinescu at Mobile Industry Review.
With the US being a part of the second wave of Moto G launches, we’ve now learned being in the later group has an intrinsic benefit. According to Motorola SVP Mark Randall speaking to Omio, “Wave 2, products that we ship after Christmas will start with KitKat…Wave 2 is in the US, there’s South East Asia, and other countries.”
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The Moto G news train continues this morning with the very first commercial already hitting YouTube showing off the customizable backs, display, processor, and Android 4.3 with “guaranteed upgrade.” In total, the sixty-second spot doesn’t show us a whole lot we don’t already know and only mentions “exceptional price” without mentioning the actual dollar amount.
Motorola’s Moto G announcement just ended as the company truly introduced something very aggressive and perhaps exactly what the smartphone market has needed for a very long time. There’s little question that a lot of customers are turned off by the high price of today’s smartphones and that’s exactly the mindset Motorola is aiming to change. The company hopes to convince customers that aggressive pricing featured with specs that match “high-end” smartphones don’t require a $500+ price tag.
Motorola’s Moto G announcement is going down and the company is making no bones about wanting to produce a smartphone that is affordable while providing a premium experience. Motorola has done exactly that and there’s little question they are making some aggressive moves that dare I say will be called…”game-changing.”
