IDC: Samsung & Apple stay atop worldwide tablet sales as they lose share to “other” brands
IDC is out today with its numbers on tablet shipments for Q4 2014 showing Apple & Samsung remained on top of the market both last quarter and throughout 2014 despite a slight drop in overall market share.
Apple sold 21.4 million iPads during the holiday quarter last year, which gave the company around 28% market share compared to 33% with 26 million units sold during the same quarter last year. Apple beats out number two Samsung, according to IDC, which grabbed 14.5% of the market in Q4 with 11 million units shipped. Samsung also dipped in overall market share from 17.2% with 13.5 million units shipped in the year ago quarter.
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