Strategy Analytics Stories August 4, 2016

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The Indian Smartphone numbers from Strategy Analytics this evening paint a grim picture for everyone (Apple) except Google’s Android OS. In Q2, over 97% of smartphones ran the Android operating system. That’s up from ‘just’ 90% a year ago.

Apple, meanwhile, actually fell significantly in shipments from 1.2M in Q2 2015 to just 800,000 in Q2 of 2016 – a whopping 35% drop.

Woody Oh, Director at Strategy Analytics, added, “Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”

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Strategy Analytics Stories January 28, 2016

Samsung-Pay

New data released this week from Strategy Analytics shows how global smartphone shipments and marketshare from major brands has changed between 2014 and 2015 as well as the holiday quarter from both years.

Insights that standout include Samsung remaining on top in both metrics, and regaining marketshare during the recent holiday quarter. Meanwhile, Huawei has hit a new milestone for the brand with its 2015 smartphone shipments.

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Strategy Analytics Stories July 30, 2015

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Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Huawei overtook Microsoft (which incorporates the Nokia-designed Lumia) last quarter to become the third-largest mobile phone vendor in the world. The company saw its shipments grow almost 50% to 30.6M units, contrasting strongly with an overall industry growth rate of just 2%.

Ken Hyers, Director at Strategy Analytics, added, “Huawei shipped 30.6 million mobile phones and captured a record 7 percent marketshare worldwide in Q2 2015. Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular. Huawei has finally overtaken Microsoft to become the world’s third largest mobile phone vendor for the first time ever.”

The company shared some earnings results earlier this month, showing a 30% increase in revenue and claiming to be on track to hit 100M sales this year.

Samsung retained the number one slot, but saw its market share slip from 22.3% to 20.5% on disappointing Galaxy S6 sales. Samsung earlier revealed an 8% drop in profits, the fifth year running it has reported a decline in profitability …

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Strategy Analytics Stories January 30, 2015

billion

We noted 18 months ago that Android could be on track to ship a billion devices in 2014, tablets included, and Strategy Analytics has just revealed that the tablets weren’t needed: more than a billion Android smartphones were sold last year.

Android shipped 1.0 billion smartphones worldwide in 2014, rising from 0.8 billion units in 2013. Android has become the first ever smartphone operating system to ship more than 1 billion units in a single year. Android accounted for a huge 81 percent share of all smartphones shipped globally in 2014.

Putting the number at 1.0427B handsets, the research company said that emerging markets like China were key to the growth. The figures show that the Android smartphone market has doubled in size since 2012 …  expand full story

Strategy Analytics Stories October 31, 2014

iPhone 6 Nexus

The latest numbers from Strategy Analytics reveal that Android was installed on over 8 of 10 smartphones worldwide in the third quarter, as the mobile operating system captured 84% global market share for the three-month period ending September. That figure arrives just one day after the research firm reported that Chinese company Xiaomi has become the third-largest smartphone maker in the world.

Android continued to be a dominant player in global smartphone operating system market share, increasing its lead over iOS by three percentage points compared to the year-ago quarter. Apple’s mobile operating system held 12.3% market share during the third quarter, trailed by Windows Phone (3.3%) and BlackBerry (0.7%). Other mobile platforms accounted for less than 0.1% market share. expand full story

Strategy Analytics Stories January 25, 2013

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Q4 2012 estimates from Strategy Analytics

While Samsung has conveniently left specific smartphone sales numbers out of its Q4 earnings release yesterday (as usual), today we get a look at the latest estimates for the quarter coming from research firms Strategy Analytics and IDC.

We know that Apple sold 47.8 million iPhones during the quarter, and today both research firms put Samsung just over 63 million units for Q4 2012. That means Samsung was able to capture 29 percent of the market last quarter (up from 36.2 million units and 22.5-percent of the market in the year ago quarter). Apple is of course a close second among the top five smartphone vendors with 21.8-percent—down slightly from the 23 percent it held in the same quarter last year. In Q4 2011, Apple and Samsung were neck and neck at about 23 percent of the market each.

The increasing market share for Apple, and especially Samsung, over the past year comes at the expense of Nokia. It experienced a drop from 16 percent to 5 percent of the market during the past year.  expand full story

Strategy Analytics Stories October 26, 2012

Samsung shipped record 57M smartphones worldwide in Q3, capturing 35 percent global share

Strategic Analytics released its latest report today that depicted global smartphone shipments growing to 162 million in Q3 2012, and it said Samsung led the charge with a record 35 percent global share.

“Samsung shipped 56.9 million smartphones worldwide and captured a record 35 percent market share in the third quarter of 2012. This was the largest number of units ever shipped by a smartphone vendor in a single quarter, ” said Strategy Analytics Executive Director Neil Mawston in a press release.

The report further mentioned Samsung successfully delivered “numerous hit models,” such as the Galaxy and Galaxy Note, despite competition in stores and courtrooms. Apple managed to grab second place in the report, however, with nearly 17 percent. Meanwhile, the remaining handset manufacturers, such as Nokia, fell into the “Others” category at 48 percent.

“(Apple) shipped 26.9 million smartphones worldwide for 17 percent market share, up from 14 percent recorded a year earlier,” Mawston added. “Apple had a solid quarter in the important United States market and this helped to strengthen its global performance.”

Samsung and Apple essentially shipped over half of all the smartphones worldwide in Q3—up from roughly one-third just a year ago. Strategy Analytic Senior Analyst Neil Shah therefore noted shipping volumes have “polarized” around the two brands.

Strategy Analytics Stories January 26, 2012

Tablets powered by Google’s Android software are picking up steam. Even though Apple’s iPad maintained its market lead throughout fourth quarter of last year, Amazon’s dirt-cheap Kindle Fire device that costs just $199 helped Android gain share. This is the gist of the latest survey by research firm Strategy Analytics that was released this morning.

Global tablet shipments reached 26.8 million units in the fourth quarter of 2011— up 150 percent from 10.7 million from the year-ago quarter. Global tablet shipments hit 66.9 million units throughout 2011— a 260 percent increase from just 18.6 million units in 2010. Looking at how tablet vendors performed throughout Q4 2011, the survey recorded a 39.1 percent share for tablets powered by Android. Even though it is a record for tablets driven by Google’s software, Apple sold 15.43 million iPads during the holiday quarter for a healthy 57.6 percent share. This left the remaining 3 percent for tablets outside the Android/iOS tablet duopoly, with Microsoft-driven devices holding onto 1 percent share of the market.

These statistics compare to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). It is fair to assume that Android tablets gained momentum thanks, in no small part, to the success of the Amazon device that launched Oct. 15, 2011. Still, the iPad is still king of the hill as some analysts expect its lead to maintain throughout 2012.

Strategy Analytics Research Director Peter King opined:

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Strategy Analytics Stories August 1, 2011

Samsung, Blackboard and the University of Southern Mississippi are teaming up to bring 1,000 students free Galaxy Tab 10.1s…

The University of Southern Mississippi is piloting up to 1,000 Galaxy Tab 10.1 devices to be distributed to selected Honors College, McNair Scholars, Southern Style and Gulf Coast students. The goal of this mobile initiative is to provide students with privately funded tablets focused on enhancing access to education. These tablets, loaded with Blackboard Mobile™ Learn, will fundamentally change the educational experience by giving students and educators mobile access to their courses, syllabi, content, e-textbooks, grades, schedules, emergency notifications and much more.

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Strategy Analytics Stories July 26, 2011

CBROnline relays a new Strategy Analytics report that spells another victory for Google as its mobile bazaar is projected to become bigger than Apple’s App Store in terms of items available before the end of the next year:

According to Strategy Analytics’ new application storefront forecast the Android Market is poised to overtake the Apple App Store in quarterly volume by the end of 2012.

This shouldn’t be a problem considering that Google’s Android Market is getting additional assistance from third-party app stores such as the Amazon Appstore for Android, GetJar, Nook and others. Apple as of July 7 reported 425,000 apps on the App Store that have been downloaded 15 billion times on 200 million iOS devices, generating $3.6 billion in revenues. A week later Google said Android Market saw six billion downloads across the 130 million Android devices sold to date and more than 500,000 device activations per each day.

Paid downloads on mobile app stores should drive nearly $2 billion per quarter by the end of next year, the research firm said. “Applications are a multi-billion dollar industry on their own and are playing an increasingly important role in the phone purchase process, and play a key role in augmenting platform stickiness, after the operating decision has been made”, says the report.

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Strategy Analytics Stories July 21, 2011

Research firm Strategy Analytics discovers that shipments of Android-driven tablets are finally beginning to make a meaningful impact on the overall tablet market. Yes, Android slates are making their presence known, even though iPad is still king of the hill. According to the research firm’s survey, June quarter tablet shipments topped 15.1 million units, a material increase over the 3.5 million units from the year-ago period. Apple seized the #1 slot with 9.25 million iPads the company reported for the June quarter, representing a 61.3 percent share of the tablet market overall.

At the same time, Android tablets have gone from 2.9 percent market share in June 2010 to 30.1 percent in June 2011, a surprising 27.2 percentage points increase based on sales of 4.55 million units. In the year-ago quarter Apple enjoyed a 94 percent share, so iPad’s 33 percentage points drop is substantial no matter how you look at it. GSM Arena observes that “in terms of market share, the iOS lead in the past quarter is nearly three times smaller than it was in the same period of last year”.

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Strategy Analytics Stories May 26, 2011

Samsung’s Galaxy S, arguably the most successful consumer smartphone powered by Google’s software, has outsold Apple’s baby for the first time in Japan where the iPhone has been a huge hit. The achievement has enabled Samsung to climb on the list of Japan’s top handset makers to the fourth slot, ahead of local vendors NEC, Casio and Kyocera. Furthermore, Android has flown by iOS in just three quarters and Android smartphones are now outselling iOS smartphones in the country. That’s the gist of a Strategy Analytics survey of Japan’s smartphone market based on first quarter shipments. Their director Neil Mawston explains in an InfoMobile story:

Strategy Analytics believes that the healthy demand for the Android-powered Galaxy S at NTT DoCoMo drove Samsung growth in Japan. Samsung is the main player behind surging Android smartphone sales, followed by Sharp. Japan had always had a unique competitive landscape, but is now looking more and more like any other advanced smartphone market in the world as Android has flown by iOS in just three quarters.

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