The Indian Smartphone numbers from Strategy Analytics this evening paint a grim picture for everyone (Apple) except Google’s Android OS. In Q2, over 97% of smartphones ran the Android operating system. That’s up from ‘just’ 90% a year ago.
Apple, meanwhile, actually fell significantly in shipments from 1.2M in Q2 2015 to just 800,000 in Q2 of 2016 – a whopping 35% drop.
Woody Oh, Director at Strategy Analytics, added, “Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”