Strategy Analytics January 28

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New data released this week from Strategy Analytics shows how global smartphone shipments and marketshare from major brands has changed between 2014 and 2015 as well as the holiday quarter from both years.

Insights that standout include Samsung remaining on top in both metrics, and regaining marketshare during the recent holiday quarter. Meanwhile, Huawei has hit a new milestone for the brand with its 2015 smartphone shipments.

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Strategy Analytics July 30, 2015

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Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Huawei overtook Microsoft (which incorporates the Nokia-designed Lumia) last quarter to become the third-largest mobile phone vendor in the world. The company saw its shipments grow almost 50% to 30.6M units, contrasting strongly with an overall industry growth rate of just 2%.

Ken Hyers, Director at Strategy Analytics, added, “Huawei shipped 30.6 million mobile phones and captured a record 7 percent marketshare worldwide in Q2 2015. Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular. Huawei has finally overtaken Microsoft to become the world’s third largest mobile phone vendor for the first time ever.”

The company shared some earnings results earlier this month, showing a 30% increase in revenue and claiming to be on track to hit 100M sales this year.

Samsung retained the number one slot, but saw its market share slip from 22.3% to 20.5% on disappointing Galaxy S6 sales. Samsung earlier revealed an 8% drop in profits, the fifth year running it has reported a decline in profitability …

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Strategy Analytics January 30, 2015

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We noted 18 months ago that Android could be on track to ship a billion devices in 2014, tablets included, and Strategy Analytics has just revealed that the tablets weren’t needed: more than a billion Android smartphones were sold last year.

Android shipped 1.0 billion smartphones worldwide in 2014, rising from 0.8 billion units in 2013. Android has become the first ever smartphone operating system to ship more than 1 billion units in a single year. Android accounted for a huge 81 percent share of all smartphones shipped globally in 2014.

Putting the number at 1.0427B handsets, the research company said that emerging markets like China were key to the growth. The figures show that the Android smartphone market has doubled in size since 2012 …  expand full story

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Strategy Analytics October 31, 2014

The latest numbers from Strategy Analytics reveal that Android was installed on over 8 of 10 smartphones worldwide in the third quarter, as the mobile operating system captured 84% global market share for the three-month period ending September. That figure arrives just one day after the research firm reported that Chinese company Xiaomi has become the third-largest smartphone maker in the world.

Android continued to be a dominant player in global smartphone operating system market share, increasing its lead over iOS by three percentage points compared to the year-ago quarter. Apple’s mobile operating system held 12.3% market share during the third quarter, trailed by Windows Phone (3.3%) and BlackBerry (0.7%). Other mobile platforms accounted for less than 0.1% market share. expand full story

Strategy Analytics January 25, 2013

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Q4 2012 estimates from Strategy Analytics

While Samsung has conveniently left specific smartphone sales numbers out of its Q4 earnings release yesterday (as usual), today we get a look at the latest estimates for the quarter coming from research firms Strategy Analytics and IDC.

We know that Apple sold 47.8 million iPhones during the quarter, and today both research firms put Samsung just over 63 million units for Q4 2012. That means Samsung was able to capture 29 percent of the market last quarter (up from 36.2 million units and 22.5-percent of the market in the year ago quarter). Apple is of course a close second among the top five smartphone vendors with 21.8-percent—down slightly from the 23 percent it held in the same quarter last year. In Q4 2011, Apple and Samsung were neck and neck at about 23 percent of the market each.

The increasing market share for Apple, and especially Samsung, over the past year comes at the expense of Nokia. It experienced a drop from 16 percent to 5 percent of the market during the past year.  expand full story

Strategy Analytics October 26, 2012

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