New data from Gartner suggests that Samsung saw its worldwide sales fall by 5.3% year-on-year, its market share dropping from 26.2% in Q2 2014 to 21.9% in the same quarter this year. The company lost ground to both Apple and Chinese brands Huawei and Xiaomi.

Despite the launch of new S6 models, Samsung’s premium phones continued to be challenged by Apple’s large-screen iPhones. Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in the second quarter of 2015.

Samsung was hit hardest by Huawei, which saw sales growth of 46.3%, followed by Apple, which increased its sales by 36% … 

The news will be a second blow to Samsung, just a few weeks after it lost market share in the tablet market to LG, Huawei and Lenovo.

Gartner said that Samsung was being squeezed at both ends, with Apple taking more of the top end sales while new players are likely to continue to chip away at the bottom end.

Apple’s double-digit growth in the high-end segment continued to negatively impact its rivals’ premium phone sales and profit margins […]

The low barrier to entry into the Android segment will continue to encourage an array of new players.

Overall smartphone growth was the slowest since 2013, at 13.5%. Gartner attributed this to China reaching saturation point, with most sales there driven by replacements and upgrades – and many of the upgraders switching to Apple.


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