With AdSense, publishers can designate a space on their site for Google to serve advertising that is relevant to the visitor’s interests. The popular service this evening is currently facing an outage where estimated earnings, page views, and other metrics are not updating.
This Google AdSense reporting outage started late Wednesday evening (PST) and is impacting users worldwide. On the 9to5 team, two writers in the U.S. have had stagnant metrics for at least the past hour. The earliest report from India on Twitter of a reporting outage dates back to 8:27PM PST, with other users in Japan reporting the same issue.
While ads placed by AdSense still appear on sites, clicks from visitors and page views are not being reflected in the AdSense dashboard for publishers. The service has otherwise been operational for the entire day.
It’s unclear whether metrics like earnings, page views, and impressions are still being retained by Google and not just being reflected on the AdSense website and mobile apps, or if publishers will lose that data for this period.
Update 5/2: Google has confirmed the issue and its impact. This “bug” started at 5PM PST, with the company “working to resolve the issue quickly.” As of this morning, performance data from last night is still updating.
On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1 (Pacific Time) to be incorrect. This bug impacts reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads Scripts.
We are actively working on fixing the bug and correcting the data. Metrics reported for May 2nd will also be delayed until later that morning PST.
The last major issue to hit AdSense occurred last year and saw Google report higher payouts to the IRS than what it actually compensated users. It was resolved with reissued 1099 forms.
When Alphabet reported Q1 2019 earnings on Monday, the European Commission’s $1.7 billion antitrust fine from March was recorded. Earlier this year, the AdSense website was refreshed with the Google Material Theme, but the Android and iOS apps have yet to be redesigned.
More about Google AdSense:
- Balloons fly in publisher dashboards as Google AdSense celebrates 15 years [Video]
- Google applies machine learning to online ad placement with AdSense Auto
- AdSense adds new ‘Policy Center’ for publishers, will soon enforce ad policies at the page level by default