Search Results for: admob

September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

August 27, 2015

Google AdWords full-screen in-app ads get a little prettier with redesign

There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has […]

March 2, 2015

Google unveils Nearby Connections feature turning phones & tablets into Android TV game controllers

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API for developers. Using the Nearby Connections API, developers will be able to build a connection between Android phones or tablets and Android TV into games. The […]

May 16, 2013

Google updates AdMob with local payment support, improved ad filtering, more

Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more.

Developers will see the changes roll out over the next few months according to Google.

June 4, 2013

Google announces Web Designer, a new HTML5 content creation tool aimed at ad development … for now

Google announced its new HTML5 creation tool called Web Designer (via Tech Crunch) that it says will ship “in the coming months.” Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free. In its announcement, Google notes that “90% of multiple […]

May 11, 2011

Users not buying your apps? Google's cool guide to the App Galaxy has a few tricks that might help

Hot on the heels of a plethora of yesterday’s Android announcements, Google has launched a new site aimed at app developers. In a nod at “The Hitchiker’s Guide to the Galaxy”, a sci-fi comedy series by Douglas Adams, the company named it “The Guide to the App Galaxy by Google”. Available here, this useful new […]

May 29, 2014

Google Play will no longer accept legacy AdMob apps on August 1st

Google announced today that it has finished the rollout of its new AdMob to more than 200 countries and as a result the company will stop accepting apps into Google Play based on its old SDK on August 1st. Following this initiative, the search giant will sunset AdMob’s legacy platform on August 31st. After this, legacy […]

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