September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

March 13, 2019

Google using ML to hide mobile ads from gamers likely to make in-app purchases

Before the teased GDC Keynote on Tuesday, Google is hosting a developer day on Monday focussed on existing Android games. Monetization is continually a big theme and ahead of that Google is announcing two new ad types for game developers.

August 28, 2019

Google simplifies publisher policies across AdSense, AdMob, and Ad Manager

Google maintains a sprawling advertising network and has already made moves in the past to consolidate products. The latest improvement is aimed at simplifying the publisher experience in AdSense, AdMob, and Ad Manager by better explaining where advertising can appear.

May 16, 2013

Google updates AdMob with local payment support, improved ad filtering, more

Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more.

Developers will see the changes roll out over the next few months according to Google.

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