Search Results for: doubleclick

March 28, 2017

Google Marketing Next 2017 keynote livestream scheduled for May 23

Announced on the Google Developers blog, the Google Marketing Next 2017 keynote livestream now has an official date and time: Tuesday, May 23rd at 9:00 a.m. PT. You can register to watch the livestream (although that’s not exactly necessary to do so) over at Google’s website.

May 5, 2016

YouTube expands Google Preferred with new ‘Breakout Videos’ option

YouTube today has announced several changes coming to its Google Preferred offering. Google Preferred is a premium content offering by YouTube that allows advertises to buy ad space on established creator channels. The company, however, is today expanding the capabilities of Google Preferred.

February 24, 2016

Google wants us to change our name from 9to5Google (Update: We’re back!)

Update: A Google rep now tells us: Our Policy Team has taken another look at this and decided to reinstate ad serving to your site. No further action is needed. Please reach out if you still have any issues with ads on your site. So we’re back..for now – but obviously we’re exposed and it […]

July 30, 2015

The new 9to5

You might notice that 9to5Google has changed. Indeed so has the whole network. Long before the page size/speed and advertising controversies, we knew that we needed to rethink how we presented ourselves. While we were one of the lightest and fastest sites in our field, our feature creep and advertisers were adding complexity and page load […]

July 22, 2015

Google may face yet another European antitrust prove, this time over ad products

Just as one European antitrust case against Google reached its conclusion, with a second one underway, it may be facing a third, reports the Financial Times. The first antitrust case found that Google abused its dominant position in search to promote its own products over that of competitors. with the company told to expect large fines. A second […]

April 23, 2015

Google announces Q1 2015 earnings: $17.3 billion revenue, $3.6 billion net income

https://www.youtube.com/watch?v=ceQKErGALV8 Google today has posted its earnings for Q1 2015. The company reports revenue of $17.3 billion, which is up 12 percent compared to the first quarter of 2014. Net income for Q1 2015 was $3.68 billion For the first quarter of 2015, the company also reports earnings per share of $6.57. Google CFO Patrick Pichette cites […]

December 8, 2014

Salesforce appoints YouTube CEO Susan Wojcicki to board of directors

YouTube CEO Susan Wojcicki will become the 11th member—and the first woman—on the Salesforce.com board of directors, the company announced today in a press release.

Wojcicki, Google’s 16th employee, has been with the Mountain View company since the very beginning. She previously ran the company’s advertising unit, and was in charge of products like AdSense and AdWords until she took over YouTube earlier this year.

The full Salesforce press release is below:

November 12, 2014

Google DoubleClick for Publishers is down (Update)

Update: It appears that Google’s DoubleClick servers are now functioning properly as ads begin to reappear across the web. If you happen to be browsing the web and noticing fewer banner ads or slower loading times on your favorite websites, including our very own, the reason is that Google DoubleClick for Publishers appears to have been experiencing some […]

September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

August 28, 2014

Patent troll that went after Google customers ordered to pay $1.3M

Patent troll Beneficial Innovations is being ordered to pay up $1.3 million to Google after the company lost its case targeting Google’s DoubleClick customers. ArsTechnica reports that after suing Google and losing— Google proved that its DoubleClick customers were already covered under a license it had from Beneficial Innovations— the company will now have to pay $1.3 million for Google’s troubles:

Gilstrap ordered Google to be paid a total of just more than $1.3 million in fees. That number is down $101,324.50 from what Google had asked for, because Gilstrap found that Google wasn’t entitled to include the costs of its expert witness into the fee total.

“Beneficial went back on the terms of its own license agreement, pursuing our customers for simply using our licensed services,” said a Google spokesperson at that time.

It’s not a lot of money for Google, but it’s certainly a nice win against a patent troll that has already gone after a long list of media companies from Amazon to Viacom.

February 21, 2014

Google acquires Spider.io for its ad fraud detection technology

Google today announced on its DoubleClick blog that it has acquired spider.io, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement spider.io’s technology into its video and display ad products to help detect fraudulent activity:

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.

Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”

More on the DoubleClick advertisers blog here

January 9, 2014

Google updates Play Services with turn-based multiplayer, improved battery life, and more

Google last updated its Play Services app back in October when KitKat and the Nexus 5 launched with a plethora of improvements. Today via the official Android Developers Blog, the company has announced another rather significant update to the app, brining it to version 4.1. First off, the update will allow for developers to start implementing […]

September 30, 2013

Google launches beta of ‘Web Designer’ HTML5 design tool

Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:

We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google walked through a few of the features of Web Designer in its blog post:

  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically.
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
  4. Receive updates to the product automatically, without having to re-download the application.

It also noted that access to Web Designer will be free for all, at least for the time being.

The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:

June 20, 2013

Google will face fines in France if it doesn’t fix privacy issues within 3 months

Google has run into trouble with the French government yet again for its privacy tactics. According to a new report from Bloomberg, the company has three months to change its policy surrounding its users’ data to avoid being fined. Five other European countries will supposedly follow France’s actions by the end of July. The country […]

May 23, 2013

Google faces FTC complaint over display advertising

[ooyala code=”RiOGV1Yjr9VQ_1XpY_42igQqa24801Me” player_id=”null”] According to Bloomberg, the FTC is now investigating Google over its Display ad business which it picked up originally in its purchase of DoubleClick almost a decade ago. The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the […]

October 9, 2012

New DoubleClick ad verification tool enables ‘smarter media buying’ [Video]

[youtube=http://www.youtube.com/watch?v=FDiTDBK4q8I&feature=player_embedded]

DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently promotes smarter media buying.

DoubleClick is a Google subsidiary that develops and provides Internet ad serving services. According to the official DoubleClick Advertiser blog, the new tool’s benefits include:

  • Accessible. It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started.
  • Holistic. DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
  • Actionable. The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?

DoubleClick Verification currently offers website content monitoring for identifying content issues with ads and it allows partners to customize content profiles for defining safe or non-safe websites.

For more information on today’s news: Download DoubleClick’s “Smarter Media Buying with Ad Verification” white paper, visit DoubleClick’s blog post, watch the video above, or register for an upcoming “Introducing Ad Verification with DoubleClick” webinar on Oct. 17 at 1 p.m. EST.

September 20, 2012

Report: Google to take lead from Facebook in U.S. display ads this year

The New York Times reported on a new forecast from research firm eMarketer that predicts Google will soon overtake Facebook as the leader in display ads by revenue. The research, which includes image and video on search, mobile, and display, predicted Google will take 15.4-precent of ad dollars this year, or roughly $2.31 billion, in […]

August 9, 2012

It’s official: Google agrees to pay record $22.5M FTC fine in Safari bypass dispute

We reported last week that the Federal Trade Commission voted to fine Google $22.5 million for violating browser security settings in Safari, but now Google has agreed to pay the record-setting amount and finally settle its dispute.

According to the press release (via MarketWatch): 

  • Google to pay $22.5 million to settle FTC dispute
  • SAN FRANCISCO (MarketWatch) — Google Inc. GOOG +0.27% Thursday agreed to pay a $22.5 million penalty to settle a dispute with the U.S. Federal Trade Commission. The FTC said the penalty stems from charges that Google misrepresented users of Apple Inc.’sAAPL +0.13% Safari Web browser after saying it wouldn’t place tracking “cookies” or serve targeted ads to Safari users. The FTC said Google’s actions violated and earlier privacy settlement between the FTC and Google. Google shares were up less than 1% at $643.63 in early trading Thursday.

The allegations against Google began in February, when the search engine and other ad companies were caught bypassing Safari security settings to install tracking cookies on devices and computers without consent.

“The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order,” said FTC Chairman Jon Leibowitz in another presser. “No matter how big or small, all companies must abide by FTC orders against them and keep their privacy promises to consumers, or they will end up paying many times what it would have cost to comply in the first place.”

It is worth noting that the hefty fine roughly equals five hours of revenue for Google based on Q2 2012 sales.

The FTC’s full press release is below.

This article is cross-posted on 9to5Mac.

June 20, 2012

Samsung Galaxy SIII Review: Can Samsung keep outdoing the competition?

[youtube=http://www.youtube.com/watch?v=Pg2rwyEYe5c] I spent the last week with two Samsung Galaxy S IIIs—a Sprint version and an AT&T version. Sprint’s version is LTE, which has not rolled out yet, so it has been on the slow 3G CDMA. AT&T’s version is also LTE, which I am often able to get access to while on the outskirts […]

May 29, 2012

Google unveils new ‘Display Business Trends’ report for publishers

Everyone knows online advertising is a tricky business, but Google launched a new report today that hopes to uncloak some of the mystery behind the plug-medium that keeps everyone guessing.

In a DoubleClick blog post today, Google’s Director of Product Management and Display Advertising Jonathan Bellack announced the death of the 468×60 banner ad, which now only garners 3 percent of Google’s ad impressions. The classic ad-type is a standard across most blogs and websites, but its low success rate is just another indication of how touchy advertising on the Web is for publishers.

Google, through its buyout of DoubleClick, unveiled the “Display Business Trends: Publisher Edition” report today to help publishers finally determine what works and doesn’t work in the world of Internet-based advertising. Bellack explained:

The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. […] These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.

Google will also hold a DoubleClick “Insights” event on June 5, where it plans to live-stream discussions on the future of buying and selling ads online. Those who are interested can register online. Oh, and the full Display Business Trends report is available for download here (PDF).

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