Google on how LLMs compare to ML systems for ads safety
Google is working to adopt large language models (LLMs) everywhere. One such area is ads safety, with Google detailing such…
Google is working to adopt large language models (LLMs) everywhere. One such area is ads safety, with Google detailing such…
Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments….
Getting iPhone owners to switch to Android is Google’s perennial aim, and its latest advertising campaign is trying an “It’s…
After launching My Ad Center last fall, Google is now introducing the Ads Transparency Center as a “searchable hub of…
At I/O 2022 in May, Google announced “My Ad Center” to let you control advertising by topic and brand. It’s…
The US Department of Justice, along with eight other states, sued Google today, alleging antitrust practices in digital ads to…
Chrome is currently set to phase out third-party cookies in 2024, and Google has been working on privacy-preserving alternatives for…
Google’s newest Android app on the Play Store is called “Online Insights Study” to allow “registered users to participate in…
Over the past year, more and more users have spotted ads appearing in Google Discover. At Google Marketing Live today,…
Over the weekend, Google presented a white paper at the Munich Security Conference detailing how it fights disinformation across its…
With AdSense, publishers can designate a space on their site for Google to serve advertising that is relevant to the…
Before the teased GDC Keynote on Tuesday, Google is hosting a developer day on Monday focussed on existing Android games….
As online advertising has matured, programmatic buying has become an increasingly complex process. Google is planning to simplify the bidding…
With Pixel, G Suite, and Cloud, Google over the past several years has sought to diversify its revenue streams. However,…
Last year, YouTube began displaying concert showtimes underneath music videos on the web and mobile. The Google video site is…
Disney, and its various properties, are getting ready to enter the online streaming market in the coming years. With a…
Following I/O 2019, Google Search gained its first AR objects with 3D animals. Google ads on the web can now…
The Google Manufacturer Center allows merchants that use Google Ads to “improve their presence” on Search and Google Shopping. For…
Google unveiled a big revamp for all its advertising products last month that simplified branding and introduced new features. Numerous…
Google this evening announced a big revamp to its suite of key profit-making advertising products. Launched 18 years ago, AdWords is…
Google has now officially updated the Google Ads app with its own dedicated dark mode, giving it parity with the…
Ahead of next month’s General Election in the UK and US presidential race next year, Google is changing its policy…
Given its role as a big player in online advertising, Google has long provided controls and transparency tools overs ads. Since…
Since last year, questions over Russian interference in the 2016 U.S. Presidential Election have been rife with speculation. As part…