Essential Overview Updated October 22, 2017


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40 'Essential' stories

January 2017 - October 2017

Essential Stories October 22

GOOG: 988.20


In the world of Google, it was huge news when Andy Rubin, the co-founder of Android, announced that his new startup was going to be releasing a near-stock Android smartphone. While in our review we found its hardware to be fantastic, the poor camera performance really made it hard to recommend the $700 smartphone to most consumers. Essential seems to have heard these complaints and has lowered the Phone’s price tag down to $499 permanently…

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Essential Stories October 16

GOOG: 992.00


One of Essential’s big bets with the Essential Phone and its upcoming products are modular accessories that work through a new wireless connector. A Silicon Valley company is now alleging (via Reuters) that the Andy Rubin startup stole trade secrets related to the connector without proper compensation.

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Everyone can use an Echo Dot: Just $50!

Essential Stories September 27

GOOG: 944.49


While the Essential Phone began shipping to those who pre-ordered directly last month, Andy Rubin’s new device only arrived at Sprint in mid-September. As the exclusive US partner, the Essential Phone has “very prominent” placement at the carrier locations. However, despite this advertising, one research firm estimates that only 5,000 Essential Phones have been sold by Sprint.

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Essential Stories September 8

GOOG: 926.50


The Essential Phone is all about keeping true to the company’s name by shipping with only the essentials. This means that the version of Android that ships with the handset is more stock than the build that runs on the Google Pixels.

Do you think Essential should have added more features to the Phone?

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Nine times out of ten, new smartphone startups fail, and there’s a reason for that. Making it in this industry is incredibly difficult, especially when you’re aiming for the higher price points. Essential has pulled out all the stops with its very first product, the Essential Phone, and thanks to that it’s playing directly against phones like the Pixel, Galaxy Note 8, LG G6 and V30, as well as the iPhone.

How does it hold up? That’s a mixed bag. There are a lot of good things about the Essential Phone, but also a lot of bad. So, let’s take a closer look.

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Essential Stories August 31

GOOG: 939.33


Starting a new company from the ground up is anything but easy, and Andy Rubin has quickly been learning that with Essential. A recent customer service error revealed personal customer info to other buyers, Verizon compatibility is still shaky, and the dual-cameras leave a lot to be desired. However, despite these woes, the Essential Phone is now arriving on buyers’ doorsteps.

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