Opinion: With results like these, does Google+ have a future?

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Following a report back in July showing that Google+ gets only 2 percent of social sharing, new figures from Shareaholic (via Marketing Land) reveal that the service drives an average of 0.06 percent of all referral traffic. This contrasts with Facebook at 8.11 percent, Pinterest at 3.24 and Twitter at a surprisingly low 1.17.

Google+ traffic is also growing at a far slower rate than other social media.

Shareaholic also says that Google+ is growing the slowest as a referral source at just 6.97 percent over the past year. Referrals from Facebook (58.81 percent), Pinterest (66.52 percent), Twitter (54.12 percent) and YouTube (52.86 percent) all grew more than 50 percent since September 2012.

Viewed against a backdrop of Google’s aggressive promotion of the service, making it virtually impossible not to have a G+ account by linking it to every product the company has, it does make me question whether Google+ has a long-term future …  Read more

Despite aggressive pushing of Google+, service only gets two percent of social sharing

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It’s pretty difficult these days not to have a Google+ account. Sign up for almost any Google service, and you find you’re on Google+ whether you wanted to be or not. But this aggressive approach of pushing accounts on people doesn’t appear to be paying off: a new report by Gigya cited by Marketing Land shows that only two percent of social media sharing takes place on Google+ …  Read more

Google reveals why it’s killing Google Reader

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With just over three weeks until Google officially puts its RSS service Google Reader out to pasture, the Mountain View company has decided to offer the widely respected product a few commemorative last words as it rests on its death bed.

Google News and Social Products Senior Director Richard Gringras told Wired.com that Google Reader represented an old model of news consumption in an age where news is being constantly consumed throughout the day.

“As a culture we have moved into a realm where the consumption of news is a near-constant process,” says Richard Gringras, Senior Director, News & Social Products at Google. “Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day — replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.”

No matter the reason for Google Reader’s demise, alternatives have made a timely bubble up to the surface leading up to Google’s July 1 deadline. Apps like Reeder that relied on Google Reader for backend syncing have since opened up support for alternatives like Feedly and Feed Wrangler (which we reviewed at launch). Read more

Google+ Hangouts will soon include SMS integration

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Google announced its new cross-platform messaging service called Hangouts at Google I/O yesterday, which prompted many users to wonder if Google had plans to bring SMS and messaging unification to the Hangouts inbox.

Droid Life points us to comments by Dori Storbeck, who manages the Hangouts and Chat Google+ community, which confirm integration with SMS is highly requested and coming soon.

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We expect SMS integration will only be available on Android as iOS doesn’t allow the necessary hooks to pull off the feature, which makes the platform that much more appealing for fans of the Hangouts service.

Hangouts launched on the Play Store for Android and App Store for iOS yesterday, as well as Google+ or Gmail on the desktop. Read more

Google pushes out 18 new Google+ treats: enhanced Android app, better Events management, low-bandwidth connection for Hangouts, and more

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Everyone finds a holiday angle during this time of year, and after launching 18 new features, dubbed as “treats” wrapped together “in one holiday package,” Google+ is one of the many.

On the mobile side, according to the official Gplusproject blog, Google+ announced it added new Android features that include on-the-go profile editing
, streamlined ways to author content, a notice when there’s new content to read, and the ability to subscribe to mobile notifications from favorite circles and interact with Google+ Communities. Google+ also launched full-sized backups of photos, with up to 5GB free (turn on Instant Upload to start), and photospheres now appear in the mobile stream (Android 4.2 required to snap 360-degree panoramas, but Froyo or later users can enjoy them now).

As for connecting, Google+ pushed out extra features to make event planning easier that include the ability to message specific guests, view opened invitations, and invite people through Google+ by sending an event URL via email or IM. Guests can also now RSVP with the number of people they want to bring, and a new duplication feature allows event makers to copy their original event as Google+ pulls all the important details.

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