Google shopping ▪ November 25, 2014

Google is giving Ol’ St. Nicholas a run for his money this holiday season because it ALSO knows what people want for the holidays. Rather than getting mail in the North Pole however, Google gets its data via its popular search engine. In data from its Trends platform, it has determined the top trending toys, devices and apparel searches on Google Shopping. An overview from the Commerce blog:

  • Game consoles and tablets continue to be the top gifts trending on Google Shopping, but wearable technology such as the “fitbit” is also on the rise this month.
  • Certain retro toys are making a comeback this season. Thanks to the new movie “Ouija,” searches for “Ouija boards” are up 300% since October. And queries for “Barbie Dream House” and “My Little Pony” are up as well compared to last month. 6
  • Cold-weather staples, such as “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46% and 140%, respectively, since October. But “jogger pants” are the newcomer gift this season, up 39% from October. 7

But the most important data they pulled, especially if you are a clueless father like myself, is the top 10 Kids’ gifts list. Without further ado, in order:

Top-10-Christmas-presents-20141. American Girl

2. My Little Pony

3. Paw Patrol

4. Lego Friends

5. Ouija Board

6. Peppa Pig

7. Shopkins

8. Nerf Guns

9. Barbie Dream House

10. Zoomer Dino

Any of this hitting home? expand full story

Google shopping ▪ November 24, 2014


If you want to check out what deals are available online before you hit the stores on Black Friday, Google has just made the task a little easier with revamped Google Shopping results.

Google Shopping results now include more detailed product information, customer reviews and show which stores have it in stock. Selected products also have 360-degree views …  expand full story

Google shopping ▪ July 29, 2014


In a blog post, Google today announced that it is adding product ratings to its Product Listing Ads within searches. The stars will come from a variety of reviews and sources, including merchants, third-party review sites, users, and more. Google says that adding product ratings to its Listing Ads within searches will drive higher traffic through these ads. The company claims that this change also helped increase click-through rates of Product Listing Ads in early testing.

We believe these ratings will help differentiate products across and and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.

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Google shopping ▪ May 2, 2014


Google is taking a step towards advancing its e-commerce business, by purchasing London-based Rangespan, which has developed a unique tech that helps retailers forecast products and services that will be high in demand in the future.

A message on Rangespan’s website confirmed the buyout today. “We are very happy to announce that Rangespan is joining Google,” the company wrote. “We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come. As part of the change, we will wind down Rangespan’s services. We’ve already begun working individually with each of our retailers and suppliers on this process.”

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Google shopping ▪ February 21, 2014


Back in November of 2012, Google acquired the then 2-year old startup BufferBox. BufferBox was a service that provided customers with temporary lockers in certain locations to accept packages at from online retailers. At the time of the acquisition, Google said that BufferBox would “keep doing BufferBox,” but today, Google has announced that it is shutting the service down.

The BufferBox team now says it will work to “bring the learnings, technology and expertise of the team to future Google Shopping products.”

For those that are BufferBox customers, the company says it will stop accepting packages on March 31st, 2014 and that the last day to pickup packages is April 21, 2014. More details can be found on BufferBox’s FAQ page.

Since being acquired by Google, BufferBox has spread from its home Waterloo, Ontario to other cities such as San Francisco. We can only assume that Google will still continue to expand the self-serve pickup idea, but without the BufferBox branding.

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Google shopping ▪ February 5, 2014



After more than three years of investigations and negotiations, Google and the European Union anti-trust authorities have finally settled the case in which the company was accused of abusing its dominant position in search.

The tl;dr version of the dispute was that Google search results were giving undue prominence to its own services – such as Google News and Google Shopping – and freezing out rivals. Google was eventually given a deadline of 31st January last year to submit proposals on how it would resolve the problem …  expand full story

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