Google Shopping searches now feature product reviews for sponsored results

google-shopping-reviews

In a blog post, Google today announced that it is adding product ratings to its Product Listing Ads within searches. The stars will come from a variety of reviews and sources, including merchants, third-party review sites, users, and more. Google says that adding product ratings to its Listing Ads within searches will drive higher traffic through these ads. The company claims that this change also helped increase click-through rates of Product Listing Ads in early testing.

We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.

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Google acquires Rangespan to help extend Google Shopping’s reach

Rangespan-Google

Google is taking a step towards advancing its e-commerce business, by purchasing London-based Rangespan, which has developed a unique tech that helps retailers forecast products and services that will be high in demand in the future.

A message on Rangespan’s website confirmed the buyout today. “We are very happy to announce that Rangespan is joining Google,” the company wrote. “We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come. As part of the change, we will wind down Rangespan’s services. We’ve already begun working individually with each of our retailers and suppliers on this process.”

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Google shutting down its BufferBox delivery service, will work to integrate it into Google Shopping products

bufferbox

Back in November of 2012, Google acquired the then 2-year old startup BufferBox. BufferBox was a service that provided customers with temporary lockers in certain locations to accept packages at from online retailers. At the time of the acquisition, Google said that BufferBox would “keep doing BufferBox,” but today, Google has announced that it is shutting the service down.

The BufferBox team now says it will work to “bring the learnings, technology and expertise of the team to future Google Shopping products.”

For those that are BufferBox customers, the company says it will stop accepting packages on March 31st, 2014 and that the last day to pickup packages is April 21, 2014. More details can be found on BufferBox’s FAQ page.

Since being acquired by Google, BufferBox has spread from its home Waterloo, Ontario to other cities such as San Francisco. We can only assume that Google will still continue to expand the self-serve pickup idea, but without the BufferBox branding.

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Google finally settles EU anti-trust case, agrees to give equal prominence to rival services

Photo: npr.org

Photo: npr.org

After more than three years of investigations and negotiations, Google and the European Union anti-trust authorities have finally settled the case in which the company was accused of abusing its dominant position in search.

The tl;dr version of the dispute was that Google search results were giving undue prominence to its own services – such as Google News and Google Shopping – and freezing out rivals. Google was eventually given a deadline of 31st January last year to submit proposals on how it would resolve the problem …  Read more

Google Shopping launches revamped experience on desktop & mobile w/ curated holiday shopping lists

Google-Shopping-Nov-2013

Google today announced some nice additions to its Google Shopping service available to users browsing for products in Google search and directly through the Google Shopping site on desktop and mobile. In addition to new curated shopping lists from some of its partners (note: These are Google’s partners buying paid product listing ads), Google Shopping also receives an updated look and feel, part of an ongoing update that Google started rolling out back in October with an updated storefront and improved local listings.

One new feature in the redesigned shopping experience pictured above is the ability create your own shortlists that are easily accessible from the top of each page while browsing: Read more

Google Catalogs launches on the web as part of Google Shopping

Google announced on the Google Commerce blog today that it is finally bringing the previously tablet-only Google Catalogs shopping experience to the web. The catalogs will now be available to browse through any web browser as part of Google Shopping, and they will feature the same collection of issues from partners such as Eddie Bauer, J.Crew, and Williams Sonoma. To visit Google Catalogs on the web, go to www.google.com/shopping/catalogs

Once you find a catalog you like, click on the issue to open the catalog viewer where you can flip through catalog pages and zoom in to see products up close. To view information about specific products, roll your mouse over the page and click the tag for the product you’re interested in. This opens a box with more information, additional views, and price. Clicking ‘View Details’ takes you directly to the retailer’s site to learn more or make a purchase.

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Google announces Trusted Stores to give you a piece of mind when shopping online

Google announced today a new pilot program called Trusted Stores. Trusted Stores will give shoppers a piece of mind when shopping online, telling them which stores ship on time, have good customer support, etc. Once awarded the Trusted Badge, credited stores can display it on their website (seen after the break).

If a company would like to participate they need to provide Google with information regarding shipping, and Google will also collect information from the store’s customers. Here’s a part we really like: if a customer decides to select free protection from Google, they will receive help from Google if a problem ever arises. Google will also offer a $1,000 lifetime protection package. Expect this to start popping up around the web a lot more.

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