Back in September, Google previewed the ability to search for nearby places using augmented reality. AR search in Google Maps Live View will start rolling out next week, while Google Lens multisearch will let you take a food picture and see where the dish is available nearby. 

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Google Lens will only become more important going forward, and one sign of that is its addition to the google.com homepage today.

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Proclaiming “the age of visual search is here” and that the “camera is the next keyboard,” Google at Search On 2022 announced a trio of new features and updates for Lens, like AR Translate.

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Google Lens now has a shortcut – introduced on desktop earlier this year – that lets you quickly open the Image Search experience on Android.

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Ahead of expected announcements later this month, Google has made a tweak to Lens that allows users to launch a specific filter immediately.

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Just over a year ago, Google Assistant swapped out the “What’s on my screen?” button with a Lens-branded shortcut that could now be replaced by “Search this screen.”

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After being integrated across Android and the Chrome browser, Google Lens is now the main visual search experience on the desktop Google Images website.

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Google is rolling out Android 13 Beta 3.2 this afternoon, and it brings more user-facing changes, especially to the Pixel Launcher, than usual for a patch.

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Google is updating Lens in desktop Chrome so that it doesn’t open as a new tab and keeps you on the same page via a new side panel.

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A week ago at I/O 2022, Google said it would optimize over 20 of its Android apps for large-screen devices. The first tablet update is now here, and that distinction goes to Google Lens.

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Google Search is a powerful tool that harnesses the power of everything Google knows and uses it to give you more information about the world around you. Today at Google I/O 2022, Google has announced an expansion of Lens called “scene exploration” that will let the product “explore” your surroundings, identifying products and even filtering them in real time, as well as more enhancements to multisearch.

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Last week, Google introduced Lens multisearch to let you ask questions about pictures on Android and iOS. The version of Google Lens included with desktop Chrome has now been updated to do more than just search for images.

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One of the most interesting announcements at Google’s Search-focused keynote in September was a big upgrade to Lens that lets you take a photo and ask questions about it. “Multisearch” in Google Lens is now available to beta test on Android and iOS.

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Google Lens today is primarily a visual lookup tool for mobile devices, but it’s been branching out to Chrome. The next expansion could see Google Search on the desktop web add Lens.

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QR codes have been around for years, but they were underused in the time when they required a separate app to be installed in order to use them. Now, just about every phone, including Google’s Pixel lineup, has a QR scanner built-in, but according to a recent report, Google’s phones have been misreading some codes.

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For two products that should be very important to Google, Assistant and Lens had a quiet 2021 compared to even the year prior. Fortunately, the lack of movement seems to be due to upcoming advancements being not quite ready yet.

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In time for last-minute holiday shopping, Chrome for Android is getting a particularly useful price drop tracker right in the tab grid.

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Last month, Google announced a big upgrade for Lens that’s coming next year, and that the visual search tool is coming directly to Chrome. Until then, the Google Lens UI on Android is seeing a tweak that lets you easily reanalyze images with a different filter.

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In addition to the big MUM upgrade that lets you ask questions about a photo, Google Lens is getting more prominent on iOS and in desktop Chrome.

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At I/O in May, Google announced Multitask Unified Model (MUM) as a big improvement to Search. MUM is now set to come to Google Lens “early next year.”

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Google recently redesigned Lens to prioritize screenshot analysis over live capture. Google Lens is now seeing a Material You flourish and even more prominent placement on Android.

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Over the weekend, the new Google Assistant on Pixel phone started losing its original translucent UI. The design that replaced it is now appearing on other (non-NGA) Android devices with minor tweaks – a shorter panel – and greater emphasis on Lens.

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Google Chrome for desktop is set to gain a handy screenshot tool, complete with Google Lens integration, which should replace screenshot extensions.

Update: The Google Lens integration is now live in pre-release builds of Chrome.

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Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer Google features that people might not have used before.

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In a significant expansion, Google is bringing its Lens visual search tool to the desktop web via the Chrome browser.

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Google is rolling out a redesign of the dedicated Lens app on Android that greatly de-emphasizes the live viewfinder. Rather, the focus is now on analyzing existing images and screenshots in your camera roll. 

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Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use. That’s not due to a lack of trying on the company’s part, but the latest effort takes the form of straightforward online ads for Google Lens. 

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Lens will only become more important going forward, but Google’s challenge in the meantime is raising awareness about its extensive set of capabilities. Some tweaks to Google Lens now aim to simplify how visual search works.

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Alongside Live View directions in Maps and 3D Animals, Lens is one of Google’s key investments in augmented reality. Google UK is now promoting the visual search tool with a “Behind the Lens with Google Pixel” promo campaign.

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Google’s biggest consumer-facing augmented reality offerings today are Lens and Live View in Maps. At WWDC 2021, Apple announced it was planning to go after those two features with iOS 15 this fall.

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For a few months now, Chrome for Android has had an easy shortcut to search for an image you find online using Google Lens. Now it seems Chrome for Android may be gaining more handy Google Lens shortcuts.

Update 4/29: This feature has begun to roll out in Chrome Beta for Android.

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Google Lens has begun to appear in the Pixel Launcher’s search bar side-by-side with the Google Assistant, in a new test.

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When taking screenshots in Android 11+, a preview appears in the bottom-left corner for quick sharing or editing. A translate suggestion from Google Lens now also appears here on applicable screen captures. 

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Besides being its own app, Google Lens is also available in Image Search, Photos, and integrated across Android. Google is now bringing Lens to the desktop web inside Google Photos for convenient text copying through optical character recognition (OCR).

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Even after trawling through almost all aspects of the recent Android 12 Developer Preview, things slip the net. One of those looks to be the long-overdue addition of a Google Lens translate option within the Android recent apps panel.

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Google Lens has long been part of Google Photos to help you visually search images. On Android, Google Lens is now a more prominent part of Photos by identifying what pictures would benefit from the analysis and search tool.

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Since it was announced in 2017, Google’s visual search tool has seen two (live) logos. Google Lens is now getting a third logo that better reflects how it’s a camera for looking up things in the real world.

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From Maps Live View to 3D Animals and other models in Search, Google’s current work in augmented reality is focused on phones. The other big investment is Google Lens, with it emerging today that the product is losing lead Aparna Chennapragada to Robinhood.

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The Google Lens app today is geared towards analyzing live images in real-time, but a new gallery view makes it easier to sift through screenshots and other pictures already in your camera roll.

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Since last year, Google has been working on letting you perform translations in its visual search tool without an internet connection. Google Lens is now rolling out offline translate on Android.

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Lens closed out last year with a Pixel Camera-inspired redesign and more shortcuts in other apps to launch the visual search tool. Google is now testing a new Lens icon that better communicates its functionality.

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Whether looking through your camera or browsing images on the web, Google Lens is a great way to learn more about what’s visible in a photo. Today, the Google app and Chrome for Android are gaining an easy way to search almost any image through Google Lens.

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Google Lens has long been tied to Assistant on Android, while iOS users have access to it as part of Search. The Google app on Android is now testing a prominent Lens shortcut.

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Back in June, we enabled a Google Camera-inspired redesign of Google Lens. It’s now rolling out to some Google app beta users on Android.

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