Google Lens rolled out to the Google app for iOS at the beginning of this week. As part of that availability, the visual search experience for Android also received a number of tweaks to optimize the interface in both Google Assistant and Google Photos.

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Google Lens began widely rolling out to Android in March and got a big update at I/O 2018 with real-time results and smart text selection. The visual search feature is now rolling out to the Google app for iOS.

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One of the biggest touted use cases for augmented reality is shopping and commerce. With a sense of depth and scale, buyers can virtually place objects in their living space before purchasing. Google is now working on a feature called “AR Shopping,” according to Google Lens 1.3.

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As part of its 20th anniversary, Google in September laid out the future of Search. Alongside Google Discover and dynamically organized results, the company is making information lookup more visual with Stories and featured videos. Google Lens is also coming to Google Images, with that integration now rolling out.

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Last month, our APK Insight of the Google app revealed that Google Lens was gaining the ability to import and visually search any image on your device. This evening, Google is beginning to roll out and test this feature.

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As we noted last night, the Google Pixel 3 and Pixel 3 XL deliver delightful hardware that is noticeably more refined than last year. Beyond the physical devices, a key part of Made by Google is the “AI + software” experience, with the Pixel 3 debuting a handful of new Google AI-powered features at launch.

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