Following the website and mobile apps, the new Google Shopping is officially available in the U.S. This is Google’s new unified service for product lookup and delivery, with Google Lens also picking up a “style ideas” feature today.

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Over the weekend, we spotted and enabled a new “Smart Screenshot” tool in the Google app beta. It’s now live for some users and delivers a more useful experience that adds powerful Google Lens integration.

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At I/O 2019 in May, Google updated Lens to be a portal to augmented reality experiences. Pointing Google Lens at a painting in a museum could bring more information about the artwork, while there are already AR ads from Stranger Things and Cyberbunk 2077. The latest example of Google Lens AR is for groceries in supermarkets.

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With Google Lens, you can search by pointing your camera at the real world and access useful “filters” to copy or translate text. The visual lookup feature also happens to work in virtual reality as a cool demo this week revealed.

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When browsing the web, sometimes you’ll come across an image that you want to know a bit more about, and one of the best ways to do that is through Google Lens. As it stands, you need to save the image to your phone, switch to Google Lens, and scan the image that way. Soon, you’ll be able to share an image directly to Google Lens from Chrome for Android.

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