Magic Leap unveiled its first product late last year and in recent months detailed how to develop apps for the “spatial computing” platform. Today, the Florida company revealed pricing for the Magic Leap One Creator Edition, with the augmented or “mixed reality” headset shipping today in certain parts of the country.

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Following years of teasing, Magic Leap has finally unveiled its first product and detailed more about its takes on augmented reality. The Google-backed startup has amassed massive amounts of funding, as well as content partnerships, since its 2010 founding.

Today, it introduced a developer kit called the Magic Leap One Creator Edition.

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For the past several years, Magic Leap’s augmented reality device has been fervently anticipated due to the various claims made about the company’s technology. However, as 2017 ends, the startup has yet to unveil a product, though a new report today details one app that showcases Magic Leap’s capabilities.

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For the past year, Magic Leap has been widely assumed a possible “next big thing” in the tech startup world partly thanks to investments from big players like Google and splashy marketing videos. It now appears that some of those demos were made by a special effects company and that the first consumer product may not be all too different from currently available devices, like Microsoft’s HoloLens.

The Information details all of this and more in a massive new report about the highly-secretive company, and even had a chance to speak to former employees and Magic Leap’s current CEO Rony Abovitz.

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In 2014, Google led a $542 million investment in Magic Leap. Even though the augmented reality startup is now valued at $4.5 billion, there are still no concrete details about its technology. A patent filing (via QZ) today, however, might just provide the first glimpse into what Magic Leap’s headset actually looks like.

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