Google AR & VR Stories March 17

From Maps Live View to 3D Animals and other models in Search, Google’s current work in augmented reality is focused on phones. The other big investment is Google Lens, with it emerging today that the product is losing lead Aparna Chennapragada to Robinhood.

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Google AR & VR Stories February 18

The Mandalorian remains a big hit half-way through its sophomore season. Google has partnered with Lucasfilm on a free Android app to bring iconic and realistic moments to life using AR and 5G.

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Google AR & VR Stories February 15

Back in October, Google officially dropped support for its virtual reality platform with Android 11. Daydream is no longer receiving updates, and now can no longer access the Google Play Store or other VR discovery features. 

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Augmented reality glasses will fundamentally change how we use technology and our relationship to the internet. Facebook is vocal about its general plans, and Microsoft has HoloLens for enterprise, while the rumors around Apple’s offering is at an all-time high. On the hardware front, Google speculation is notably absent. The lack of AR glasses rumors is not yet disconcerting due to Google’s software work and acquisitions, but it could get so soon.

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Google AR & VR Stories January 26

In the early days of VR, Tilt Brush was widely regarded as a premier application that helped sell the platform’s immersiveness. Google acquired the painting app in 2015 amid their big, multi-pronged push into the space. Tilt Brush is no longer being actively developed, and Google announced today that it’s now open sourced.

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Google AR & VR Stories December 11, 2020

One highlight of this year has been the immense popularity of AR creatures from Google that helps replicate the great outdoors inside. Google Search has now added 50 new 3D animals in the biggest drop yet.

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