Google AR & VR Stories May 11
Google AR & VR Stories May 4
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Google AR & VR Stories March 3
Google AR & VR Stories January 20
Google AR & VR Stories December 30, 2021
Google AR & VR Stories December 13, 2021
Google AR & VR Stories November 30, 2021
Google AR & VR Stories November 17, 2021
Compared to Meta, Microsoft, Niantic, and a slew of other metaverse announcements, Google has been very quiet about its augmented reality plans in general. In a recent interview, Sundar Pichai gave his thoughts on the metaverse, but positioned Google’s future as a continuation of the core Search mission.
Google AR & VR Stories November 11, 2021
An internal Google reorganization sees the company create a new group to oversee “high-potential, long-term projects.” Overseen by Clay Bavor, Google Labs includes AR & VR and Area 120.
Google AR & VR Stories November 8, 2021
Ever since Mark Zuckerberg showed off Facebook’s – now Meta’s – vision for the future of technology and social interaction, I’ve been trying to imagine what the Google equivalent would be. I’ve concluded that such a metaverse direction is a direct contradiction to Google’s modern vision of tech that assists.
Google AR & VR Stories October 26, 2021
Google AR & VR Stories August 2, 2021
Google AR & VR Stories July 20, 2021
Google AR & VR Stories July 5, 2021
Google AR & VR Stories June 7, 2021
Google AR & VR Stories May 18, 2021
Google at I/O 2021 touted that it’s the only mapping platform with AR navigation. Building on that lead, Google Live View can soon be accessed without needing to get directions and just be used to explore the world with augmented reality.
Google AR & VR Stories April 19, 2021
Google AR & VR Stories March 30, 2021
Google has announced that Maps will now offer indoor AR directions and can even favor eco-friendly navigation when pointing you from location to location.
Google AR & VR Stories March 17, 2021
From Maps Live View to 3D Animals and other models in Search, Google’s current work in augmented reality is focused on phones. The other big investment is Google Lens, with it emerging today that the product is losing lead Aparna Chennapragada to Robinhood.
Google AR & VR Stories February 18, 2021
The Mandalorian remains a big hit half-way through its sophomore season. Google has partnered with Lucasfilm on a free Android app to bring iconic and realistic moments to life using AR and 5G.
Google AR & VR Stories February 15, 2021
Augmented reality glasses will fundamentally change how we use technology and our relationship to the internet. Facebook is vocal about its general plans, and Microsoft has HoloLens for enterprise, while the rumors around Apple’s offering is at an all-time high. On the hardware front, Google speculation is notably absent. The lack of AR glasses rumors is not yet disconcerting due to Google’s software work and acquisitions, but it could get so soon.
Google AR & VR Stories January 26, 2021
In the early days of VR, Tilt Brush was widely regarded as a premier application that helped sell the platform’s immersiveness. Google acquired the painting app in 2015 amid their big, multi-pronged push into the space. Tilt Brush is no longer being actively developed, and Google announced today that it’s now open sourced.
Google AR & VR Stories December 11, 2020
One highlight of this year has been the immense popularity of AR creatures from Google that helps replicate the great outdoors inside. Google Search has now added 50 new 3D animals in the biggest drop yet.
Google AR & VR Stories November 13, 2020
Almost every tech company was invested in virtual reality five years ago and saw it as the future. One Google effort was to use VR as a means to let students go on virtual field trips. Expeditions is now being folded into the Google Arts & Culture app as the dedicated experience shuts down next year.
Google AR & VR Stories October 15, 2020
The initial Live View concept that Google demoed at I/O 2018 saw the Maps application mark and overlay information over the real world. It was a more full-featured AR experience that was not limited to walking directions. Now two years old, Google is getting ready to fulfill that original vision.
Google AR & VR Stories October 6, 2020
Google last year previewed persistent Cloud Anchors that can be tied to a specific location and lets information be permanently overlaid over the real world. With ARCore 1.20, it’s officially launching with a number of apps already taking advantage. Meanwhile, Google today showed off Earth Cloud Anchors.
Google AR & VR Stories October 2, 2020
Google AR & VR Stories October 1, 2020
Google AR & VR Stories September 8, 2020
Google AR & VR Stories August 11, 2020
Google Search adds 3D molecules and more to help teach chemistry at home
We’re well into August, which means the school year is growing ever closer to beginning while many of us are still stuck at home. To help us learn chemistry, Google Search has added a variety of new 3D models showing how certain molecules are formed.
Google AR & VR Stories June 25, 2020
Google AR & VR Stories May 26, 2020
Google AR & VR Stories May 8, 2020
Google AR & VR Stories April 24, 2020
You can now easily record Google 3D animals on Android
Even before stay at home orders, AR objects in Google Search were already a fun way to bring the outside world indoors. A new feature rolling out to Android today lets you easily record Google 3D animals.
Google AR & VR Stories April 1, 2020
Google AR & VR Stories March 31, 2020
Google AR & VR Stories March 28, 2020
Google AR & VR Stories February 14, 2020
Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.
Google AR & VR Stories December 23, 2019
Google AR & VR Stories December 9, 2019
Google AR & VR Stories November 6, 2019
Google AR & VR Stories August 8, 2019
One of the most exciting and useful features to come to Google Maps in recent memory has been AR directions, but it’s only been available on Pixel devices. Today, Google is announcing that AR directions are rolling out to more Maps users on Android and iOS.
Google AR & VR Stories August 5, 2019
ARCore is Google’s platform for mobile augmented reality. It was announced in 2017, with Google later deprecating Tango for the current solution that does not require specialized sensors, cameras, or other hardware. Google today renamed the ARCore app on Android to “Google Play Services for AR.”
Google AR & VR Stories August 1, 2019