Strategy Analytics

We noted 18 months ago that Android could be on track to ship a billion devices in 2014, tablets included, and Strategy Analytics has just revealed that the tablets weren’t needed: more than a billion Android smartphones were sold last year.

Android shipped 1.0 billion smartphones worldwide in 2014, rising from 0.8 billion units in 2013. Android has become the first ever smartphone operating system to ship more than 1 billion units in a single year. Android accounted for a huge 81 percent share of all smartphones shipped globally in 2014.

Putting the number at 1.0427B handsets, the research company said that emerging markets like China were key to the growth. The figures show that the Android smartphone market has doubled in size since 2012 … 
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The latest numbers from Strategy Analytics reveal that Android was installed on over 8 of 10 smartphones worldwide in the third quarter, as the mobile operating system captured 84% global market share for the three-month period ending September. That figure arrives just one day after the research firm reported that Chinese company Xiaomi has become the third-largest smartphone maker in the world.

Android continued to be a dominant player in global smartphone operating system market share, increasing its lead over iOS by three percentage points compared to the year-ago quarter. Apple’s mobile operating system held 12.3% market share during the third quarter, trailed by Windows Phone (3.3%) and BlackBerry (0.7%). Other mobile platforms accounted for less than 0.1% market share.
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Q4 2012 estimates from Strategy Analytics

While Samsung has conveniently left specific smartphone sales numbers out of its Q4 earnings release yesterday (as usual), today we get a look at the latest estimates for the quarter coming from research firms Strategy Analytics and IDC.

We know that Apple sold 47.8 million iPhones during the quarter, and today both research firms put Samsung just over 63 million units for Q4 2012. That means Samsung was able to capture 29 percent of the market last quarter (up from 36.2 million units and 22.5-percent of the market in the year ago quarter). Apple is of course a close second among the top five smartphone vendors with 21.8-percent—down slightly from the 23 percent it held in the same quarter last year. In Q4 2011, Apple and Samsung were neck and neck at about 23 percent of the market each.

The increasing market share for Apple, and especially Samsung, over the past year comes at the expense of Nokia. It experienced a drop from 16 percent to 5 percent of the market during the past year. 
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Tablets powered by Google’s Android software are picking up steam. Even though Apple’s iPad maintained its market lead throughout fourth quarter of last year, Amazon’s dirt-cheap Kindle Fire device that costs just $199 helped Android gain share. This is the gist of the latest survey by research firm Strategy Analytics that was released this morning.

Global tablet shipments reached 26.8 million units in the fourth quarter of 2011— up 150 percent from 10.7 million from the year-ago quarter. Global tablet shipments hit 66.9 million units throughout 2011— a 260 percent increase from just 18.6 million units in 2010. Looking at how tablet vendors performed throughout Q4 2011, the survey recorded a 39.1 percent share for tablets powered by Android. Even though it is a record for tablets driven by Google’s software, Apple sold 15.43 million iPads during the holiday quarter for a healthy 57.6 percent share. This left the remaining 3 percent for tablets outside the Android/iOS tablet duopoly, with Microsoft-driven devices holding onto 1 percent share of the market.

These statistics compare to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). It is fair to assume that Android tablets gained momentum thanks, in no small part, to the success of the Amazon device that launched Oct. 15, 2011. Still, the iPad is still king of the hill as some analysts expect its lead to maintain throughout 2012.

Strategy Analytics Research Director Peter King opined:

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[youtube=https://www.youtube.com/watch?v=OJBgALfs1hI]

Samsung, Blackboard and the University of Southern Mississippi are teaming up to bring 1,000 students free Galaxy Tab 10.1s…

The University of Southern Mississippi is piloting up to 1,000 Galaxy Tab 10.1 devices to be distributed to selected Honors College, McNair Scholars, Southern Style and Gulf Coast students. The goal of this mobile initiative is to provide students with privately funded tablets focused on enhancing access to education. These tablets, loaded with Blackboard Mobile™ Learn, will fundamentally change the educational experience by giving students and educators mobile access to their courses, syllabi, content, e-textbooks, grades, schedules, emergency notifications and much more.

Press Release follows:
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CBROnline relays a new Strategy Analytics report that spells another victory for Google as its mobile bazaar is projected to become bigger than Apple’s App Store in terms of items available before the end of the next year:

According to Strategy Analytics’ new application storefront forecast the Android Market is poised to overtake the Apple App Store in quarterly volume by the end of 2012.

This shouldn’t be a problem considering that Google’s Android Market is getting additional assistance from third-party app stores such as the Amazon Appstore for Android, GetJar, Nook and others. Apple as of July 7 reported 425,000 apps on the App Store that have been downloaded 15 billion times on 200 million iOS devices, generating $3.6 billion in revenues. A week later Google said Android Market saw six billion downloads across the 130 million Android devices sold to date and more than 500,000 device activations per each day.

Paid downloads on mobile app stores should drive nearly $2 billion per quarter by the end of next year, the research firm said. “Applications are a multi-billion dollar industry on their own and are playing an increasingly important role in the phone purchase process, and play a key role in augmenting platform stickiness, after the operating decision has been made”, says the report.

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Research firm Strategy Analytics discovers that shipments of Android-driven tablets are finally beginning to make a meaningful impact on the overall tablet market. Yes, Android slates are making their presence known, even though iPad is still king of the hill. According to the research firm’s survey, June quarter tablet shipments topped 15.1 million units, a material increase over the 3.5 million units from the year-ago period. Apple seized the #1 slot with 9.25 million iPads the company reported for the June quarter, representing a 61.3 percent share of the tablet market overall.

At the same time, Android tablets have gone from 2.9 percent market share in June 2010 to 30.1 percent in June 2011, a surprising 27.2 percentage points increase based on sales of 4.55 million units. In the year-ago quarter Apple enjoyed a 94 percent share, so iPad’s 33 percentage points drop is substantial no matter how you look at it. GSM Arena observes that “in terms of market share, the iOS lead in the past quarter is nearly three times smaller than it was in the same period of last year”.

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Samsung’s Galaxy S, arguably the most successful consumer smartphone powered by Google’s software, has outsold Apple’s baby for the first time in Japan where the iPhone has been a huge hit. The achievement has enabled Samsung to climb on the list of Japan’s top handset makers to the fourth slot, ahead of local vendors NEC, Casio and Kyocera. Furthermore, Android has flown by iOS in just three quarters and Android smartphones are now outselling iOS smartphones in the country. That’s the gist of a Strategy Analytics survey of Japan’s smartphone market based on first quarter shipments. Their director Neil Mawston explains in an InfoMobile story:

Strategy Analytics believes that the healthy demand for the Android-powered Galaxy S at NTT DoCoMo drove Samsung growth in Japan. Samsung is the main player behind surging Android smartphone sales, followed by Sharp. Japan had always had a unique competitive landscape, but is now looking more and more like any other advanced smartphone market in the world as Android has flown by iOS in just three quarters.

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