Accelerated Mobile Pages load much faster than regular mobile pages and earlier this year launched in mobile search results. Now, Google News on Android, iOS, and the mobile web will soon include AMP articles for a faster reading experience.
With February coming to an end, Google’s deadline for the launch of its industry effort to speed up and improve mobile web pages is nearing. According to AdAge, Accelerated Mobile Pages will launch on February 24 with BuzzFeed, the Wall Street Journal, and the Washington Post also launching AMP ready sites.
Flipkart, an Indian marketplace equivalent to Amazon, has partnered with Google on a new mobile website (via Re/code) specifically optimized for mobile Chrome. It combines the best aspects of the web and apps, thus blurring the line between them and giving users a better experience…
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Google Drive for the mobile web has always restricted editing to just Docs files — attempting to edit Sheets or Slides files required downloading the Google Drive app for iOS or Android. That changes today. No, you won’t be able to edit Sheets or Slides files now, but rather Google is also killing off the editing capabilities in Docs for mobile web.
The change makes total sense, if for consistency at the very least. But Google says it’s because the Drive native mobile app is “easier to use and offers more robust functionality.” Native apps typically have more access to the hardware and system-level software capabilities of the devices they’re installed on than web apps, and since they are downloaded directly onto the device, much of the boilerplate user interface doesn’t have to be loaded from the Internet each time the user goes to use them.
From now on, when a Drive user opens a Docs, Sheets, or Slides document from the mobile web, they’ll be presented with one of Google’s new app install banners that make it easy to launch or download the native app, and then be taken directly to the file they were initially viewing in the browser. Tapping the pencil icon in the top right will also trigger the banner to appear.
The user interface across the mobile web viewers for the three aforementioned editing tools have also been cleaned up to create a more consistent experience, which is nice.
Google announced last night that the web interface for Google+ has received a facelift, bringing many visual cues from the company’s Material Design language. The new design sports a hamburger menu that slides in from the left side, a bright red toolbar at the top of pages, and a floating material-y circle in the bottom right that should look familiar to those using Google’s latest mobile operating system…
As per Danielle Buckley‘s Google+ page:
Today we’re excited to announce the new and improved Google+ experience for mobile web. We focused on making everything faster, more beautiful, and more intuitive. To check out all the new updates, visit plus.google.com on your phone or tablet’s browser. As always, we’d love to hear what you think!
This update brings the app up to 2015 standards, but there’s a still a lot of disparity between Google+ on different platforms. We have a newly redesigned web interface that is now closer in functionality to the Android app (but not quite the same), an iOS app that is unique in its own ways, and a desktop experience that is completely different than the mobile apps. Hopefully we’ll see a more unified experience over time.
Google is in the process of testing a new search result icon that helps people quickly identify websites that aren’t mobile-friendly. A few months back, the search giant started taking action against sites that weren’t properly optimized for smartphones and this new notification icon appears to be part of the company’s focus on mobile web browsing.
Data released by the Organisation for Economic Co-operation and Development reveals that there are now as many mobile Internet connections as there are people in the USA. While not everyone has a mobile data SIM or dongle, those with multiple devices make up for those left out, taking the average to a fraction over 100 percent.
Six other countries also manage to have more mobile data subscriptions than people, Finland topping the list with an average of 1.25 connections per person. The overall average across the 34 countries within the OECD grouping was 72.4 percent.
Via The Register
According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.
That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …
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Google expanded its GoMo initiative to offer small businesses an opportunity to mobilize their websites for free.
According to Fortune, the Mountain View, Calif.-based search engine teamed with startup Duda Mobile to offer the $9 per month service at no cost for an entire year starting today. Users will save $108 a year, and then they can purchase the premium service after the complimentary period ends—if desired.
In a blog post, Duda Mobile’s Dennis Mink explained the collaboration:
Our hope is that by offering both the education AND the service at no cost for one year, we can help businesses make the shift to mobile more quickly, benefiting both their business as well as us consumers who no longer want to pinch and zoom our way through their regular websites on our phones.
