T-Mobile’s CEO John Legere took the stage at CES 2017 today to share the latest Uncarrier news. T-Mobile has announced they are going “All in” on their T-Mobile ONE plans. This means that starting on January 22, new customers will only be able to choose the ONE plan. Additionally, the carrier will be including all fees and taxes into the price of your T-Mobile ONE plan.
T-Mobile made it official today — the carrier’s latest “uncarrier” announcement is set for January 5th, putting it right in the middle of CES. The announcement, being teased with the tagline “what’s next,” is seemingly going to be one of the more notable uncarrier announcements T-Mobile has made…
If you’re one of the 2.5M Americans planning a European vacation this summer, T-Mobile has a pretty sweet deal for its Simple Choice customers: free unlimited speed data throughout July and August, up from the normal 128Kbps limit.
The Un-carrier today announced it’s unleashing summer travel, giving customers unlimited high-speed data, up to 4G LTE speeds, throughout Europe all summer long […]
Starting July 1st all the way through August 31st, T-Mobile’s giving Simple Choice customers unlimited high-speed data across all of Europe (except Andorra) – all at absolutely no additional cost – so you can share, Skype, snap and scope every moment of your European holiday …
In the latest installment of their Uncarrier initiatives, T-Mobile today announced their new #GetThanked campaign. The campaign puts a focus on “thanking” T-Mobile customers for their loyalty to the company and brand by giving away free T-Mobile’s stock, gifts and promotions ever Tuesday, and inflight Wi-Fi for domestic fliers with Gogo.
T-Mobile has announced its latest “un-carrier” initiative, dubbed “Un-carrier Unwrapped.” Rather than a permanent addition to the company’s offerings, Un-carrier Unwrapped is a month-long event during which the carrier will gift its subscribers and new customers with special deals and benefits.
The first of those was announced today: unlimited LTE data for all subscribers on Simple Choice post-paid plans for the next three months.
As was widely rumored, T-Mobile has today announced at their UnCarrier X event that customers can now stream unlimited video from certain services without impacting their data caps. The new program is called Binge On (not all too different than the company’s previously-launched Music Freedom in principle), and the list of compatible services includes many favorites like ESPN, Netflix, HBO Now, and more. The company also announced new Simple Choice plans…
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During its Uncarrier 7.0 event this afternoon, T-Mobile revealed a handful of new announcements as part of its ongoing quest to lead the mobile industry. Firstly, CEO John Legere announced that every phone it sells from here on out will be capable of WiFi calling and texting. The company says that anyone who does not currently have a phone capable of WiFi calling can upgrade to a supported phone with the carrier’s Jump program. As the name implies, WiFi calling and texting allows you to make calls and send texts over your WiFi network, as opposed to over the cellular connection.
T-Mobile announced today that it’s adding a new data option to its Simple Starter plans that will let users quadruple their data for much less than the competition.
Currently the company’s Simple Starter plans start at $40 for unlimited talk, text, and 500MB of LTE data. Starting early next month, the carrier will let customers on the plan bump up to a total of 2GB of data for just an extra $5 per month. T-Mobile is promoting the option as a better alternative to overage fees charged by other carriers.
CEO John Legere compared the option to his competitors noting that if you “get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy.”
“People who use loads of data use T-Mobile,” said John Legere, president and CEO of T-Mobile. “And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it. And that’s just what they’re doing.”
T-Mobile notes that the deal is a limited time offer and subject to change, so you’ll want to add the data to your plan before the promotion ends to take advantage. The promo officially kicks in on September 3.
Sprint’s plans to buy out the U.S. arm of T-Mobile from Deutsche Telekom came to an end today, the Wall Street Journal reported. According to the Journal, Sprint’s leadership was concerned that it would be too difficult to get United States regulators to agree to the merger.
The announcement is not yet official, but is said to be planned for Wednesday. If the merger had succeeded, the two companies would have united under the Sprint banner, possibly abandoning all of the “un-carrier” moves made by T-Mobile in recent years, including free one-week iPhone test drives on the network and unlimited music streaming on a variety of services.
T-Mobile has just announced at its “Uncarrier 5.0” event (which apparently double as the Uncarrier 6.0 event) that all streaming music services will now be free to stream on T-Mobile, including iTunes Radio, Pandora, iHeartRadio, Slacker Radio, and Spotify.
Any streaming you do will always be done over the company’s fastest available network, and won’t count towards your high-speed data limit.
Customers can visit T-Mobile’s website to request new services to be added to the “music freedom” selection. As streaming services gain votes, they will be added to the program.
T-Mobile has just sent out invites to its latest Uncarrier event. The fifth iteration of John Legere and company to shake-up the mobile industry will be held on June 18th in Los Angeles. The invite doesn’t offer any direct details as to what we can expect at the event, but does tease that T-Mobile doesn’t “play it safe and sound.” One possibility this time around, is that T-Mobile is partnering with some sort of music streaming service, hence the “sound” tease. AT&T is currently partnered with Beats Music, while Sprint is with Spotify. That would leave Rdio and Pandora as possibilities for T-Mobile.
Following a number of new initiatives launched last week including its new Simple Starter plan and new perks for tablet users, T-Mobile issued a press release today calling for an end to overages and urging consumers to sign a petition for AT&T, Sprint and Verizon to do the same.
Traditional wireless plans start with a low monthly fee for a fixed amount of domestic minutes, texts or data. Once consumers go over those limits – even by a little – they’re hit with dramatically higher rates and extreme penalties. These plans seem purpose-built to drive customers over that invisible line into massive overage charges.
In the press release, the carrier noted it will end all domestic overages in starting in May for the June billing cycle (something we thought it was doing since the beginning of Uncarrier?). The wording also sounds a lot like it could continue to charge overages for international use. T-Mobile’s new Simple Starter plan does not include the free international perks it unveiled for other plans last year, so it looks like the carrier is giving itself some room to continue charging overages for international use in some cases.
T-Mobile has been doing a lot of talking about ending overages, and its approach might be slightly more transparent than the other guys, but at the end of the day an overage is an overage and even T-Mobile charges some customers for more data. It’s new Simple Starter plan for example which caps at 500MB for LTE data, will force users to purchase $5/day or $10/week “additional data sessions.”
The company’s full press release is below.
T-Mobile Abolishes Consumer Overages,
Challenges Other Wireless Providers to Follow Suit
Legere Starts Petition for Consumers to Call on AT&T, Verizon and Sprint to End Overages
BELLEVUE, Wash. – April 14, 2014 – T-Mobile US, Inc. (NYSE: TMUS) today shifted the national conversation on wireless to a new level, unveiling its latest Un-carrier move – a campaign to eliminate overage penalties, one of the most reviled wireless industry practices. While abolishing overages for all customers on T-Mobile consumer plans, its CEO has also laid down a challenge to the nation’s largest carriers, AT&T, Verizon and Sprint, to do the same.
More than 20 million Americans were hit with punitive overage charges in 2013. And these penalties from the three largest U.S. carriers take more than an incredible $1 billion out of consumers’ pockets every year.
“Today I’m laying down a challenge to AT&T, Verizon and Sprint to join T-Mobile in ending these outrageous overage penalties for all consumers – because it’s the right thing to do,” said John Legere, president and CEO of T-Mobile. “Overage fees are flat out wrong. Agree with me? Join me in putting this challenge to all the major national carriers by signing my petition on Change.org. Right here. Take one minute to be a part of this consumer movement.”
Last year, T-Mobile banished annual service contracts and began phasing out overage charges with the launch of Simple Choice. T-Mobile’s stance against annual service contracts is now well known by consumers, and today it’s taking on the even more unpopular and unjustified practice of slamming consumers with surprise bills in the form of overages charges.
“Charging overage fees is a greedy, predatory practice that needs to go,” continued Legere. “Starting in May for bills arriving in June – regardless of whether you’re on Simple Choice, Simple Starter or an older plan, we’re abolishing overages for good. Period.”
Traditional carriers’ entry-level plans lure customers in with a low monthly fee for a fixed amount of domestic minutes, texts or data. Once consumers go over those limits – even by a little – they’re hit with much higher rates, often dramatically higher. These plans are purpose-built to drive customers over that invisible line into massive overage charges. The result has been a culture of fear, worry and surprise every time the wireless bill arrives. For example, an individual on AT&Ts entry-level plan, advertised at $45 per month, will pay $125 if he uses just the average amount of data for a U.S. smartphone user (1.5 GB per person).
“The worst thing about these overage fees is that they’re often inflicted on those who can least afford them,” added Legere. “As an advocate for consumers, we’re putting a stop to that. I personally won’t be satisfied until we obliterate this shameful practice from the entire wireless industry.”
To give a voice to U.S. wireless consumers, Legere has started an online petition at Change.org/AbolishOverages calling on AT&T, Verizon and Sprint to end overages. You are invited to sign the petition and add your voice to the growing movement to rid the wireless industry of domestic overages once and for all.
Blame it on ‘unnecessary complexity’, but T-Mobile revealed today plans to move customers still using paying old rates to updated plans in an effort to reduce the number of plans it services (via TmoNews).
The Uncarrier is set make these changes starting next month and will give customers until February 2014 to choose new plans before imposing fees for users on grandfathered plans.
For T-Mobile’s part, the carrier offered the following statement:
Maintaining thousands of rate plans is the norm in the industry, but we think it creates unnecessary complexity. Simple is better, which is why we’re reducing the number of older plans in our systems. We’re giving customers on these plans the opportunity to choose a plan that best meets their needs. For the vast majority, their plan will provide similar or better features at a comparable price.
News of T-Mobile’s plans originally surfaced when one customer posted the letter seen below to an online forum:
According to an image obtained by TmoNews, T-Mobile is gearing up to launch the Sony Xperia Z on July 17th. Unfortunately, the image lacks any details about pricing, and with T-Mobile’s new UnCarrier plans, it’s hard to speculate.
For those unfamiliar with the Xperia Z, it’s packing a 1.5GHz quad-core Snapdragon processor, a 5-inch 1080p display with Sony’s Mobile Bravia engine, a 13MP rear-facing camera, and a design resistant to both water and dust. The device has been available unlocked for sometime now, but T-Mobile will be the first United States carrier to sell it.
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Despite some carriers already showing interest in T-Mobile’s new no-contract strategy, it was only a matter of time until the competition started going after the carrier’s new Uncarrier unlimited plans with new promotions and marketing. Today, Virgin launched its “Retrain Your Brain” campaign offering T-Mobile customers $100 to switch their number to one of its no-contract, $35 unlimited plans:
It’s pretty simple: just choose your Virgin Mobile Beyond Talk smartphone. Transfer your existing T-Mobile number before May 31, activate your new phone and become a Virgin Mobile customer by May 31 and receive $100 credit.
You can check out Virgin’s comparison of its plan vs T-Mobile’s below and get more information on the promotion here.
http://www.youtube.com/watch?v=LpgWXzC8a54
