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YouTube is Google's massive video streaming platform, accepting videos from creators large and small

YouTube is a major video platform owned by Google — and it has grown to be one of the most famous social media destinations on the web.

Google buys digital marketing agency FameBit to help influential YouTube stars to better connect with brands

The popularity of YouTube as a platform is incredible and undeniable, and one of the reasons behind its success certainly lies in the strong connections between YouTube stars running their channels and brands whose material is often promoted, sponsored, reviewed, and whatnot in their videos.

Google is well aware of this, and today’s purchase is but another step towards strengthening those bonds even further…


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Upcoming YouTube Go app minimizes data usage with previews, quality controls, phone-to-phone transfer

If you love watching YouTube videos on the move but hate large data bills, Google has good news for you: it is introducing YouTube Go, an app specifically designed to minimize mobile data usage.

The bad news is that YouTube Go will initially be available only in India, but the company has said that it will be rolled out to other countries later, and hinted that both the U.S. and Europe are on the list.

The app seems pretty clever, offering four separate ways to reduce mobile data usage …


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YouTube wants to enlist you to help moderate its website

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With the release of YouTube’s brand new “community” section on some channels, the company has also announced a new program that hopes to have viewers help moderate comments and videos on the platform. This program is called YouTube Heroes and in exchange for your help, you will be granted additional moderation tools and the ability to test new features within YouTube before they rollout to the public.


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European Commission plans to make YouTube pay more to musicians and labels

The European Commission has proposed changes to copyright laws that would require video sites like YouTube to pay more to musicians and music labels, reports the BBC. It follows a plea by more than 1000 artists – among them Lady Gaga and Coldplay.

The draft directive will also require publishers and producers to tell performers or authors what profits their works have generated. The music industry has long criticised YouTube for failing to pay enough for content such as music … 


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YouTube launches ‘Community’ in beta w/ a new tab for posting text, images, GIFs, and more

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A few weeks ago we told you that YouTube was working on some “Backstage” social features for the website, and now those features are official. The video streaming site has launched the “Community” tab in beta, and it’s already available on some popular channels. YouTube says that creators will be able to post “text, live videos, images, animated GIFs and more” directly to their YouTube following…


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Report: YouTube working on ‘Backstage’ social features, including text posts, photos, and polls

As Facebook and other tech companies increasingly turn to video, YouTube has added features like 360-degree live streaming and native messaging — just in the past year alone. A report by Venture Beat today describes an upcoming effort to keep the platform competitive by allowing YouTubers to share status updates, photos, and polls to subscribers…


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YouTube Kids app now supports ad-free and offline videos with Red subscription

YouTube Kids launched on Android and iOS last year as a portal for kid and family friendly curated videos with strict parental controls and restrictions. YouTube’s paid Red subscription service has just announced that it is adding support for the Kids app, with features like ad-free and offline videos, at no additional cost.


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Google Search adds a state-by-state voter registration guide

Throughout the 2016 Presidential campaign, Google Now has reminded people to vote in state primaries/caucuses. To help voter turnout, Search is adding a new tool that provides clear instructions on how to register in your state. Additionally, YouTube will be live streaming the Republican and Democratic National Conventions over the next two weeks.


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YouTube’s online TV service could launch over the next year with ABC, CBS, and ESPN included

YouTube is said to be making headway on an online television service that doesn’t require a cable subscription (via The Information). With a launch in the next six to nine months, expected partners include ABC, CBS, and ESPN at this point. It was first reported back in May that the “Unplugged” service would cost under $35 per month.


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Nine Inch Nails frontman and Apple Music exec Trent Reznor says YouTube ‘built on stolen content’

Update: A YouTube spokesperson responded to us with the following statement: The overwhelming majority of labels and publishers have licensing agreements in place with YouTube to leave fan videos up on the platform and earn revenue from them. Today the revenue from fan uploaded content accounts for roughly 50 percent of the music industry’s YouTube revenue. Any assertion that this content is largely unlicensed is false. To date, we have paid out over $3 billion to the music industry – and that number is growing year on year.

Nine Inch Nails frontman Trent Reznor has told Billboard that YouTube is built on stolen content.

Personally, I find YouTube’s business to be very disingenuous. It is built on the backs of free, stolen content and that’s how they got that big. I think any free-tiered service is not fair. It’s making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers. That’s how I feel about it. Strongly.


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YouTube Smart Offline allows users in India to download videos overnight to save money

Offline video is one of the main benefits of a YouTube Red subscription. In developing countries, downloads are actually available for free as a means to work around connectivity issues. Now YouTube is rolling out a new Smart Offline feature in India that downloads videos during late night hours when carriers offer discounted data.


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YouTube Red releases two new scripted comedy original TV shows for subscribers

After expanding to Australia and New Zealand earlier this month, YouTube Red is releasing new TV shows for subscribers today. Unlike competing efforts from Netflix and Amazon, YouTube is leveraging the strength of popular Creators and their fanbases to drive monthly subscriptions.


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Google gives us a quick peek at the YouTube VR app for Daydream

During the Daydream announcement at yesterday’s I/O Keynote, Clay Bavor spoke of how Google is redesigning several of their in-house apps with an interface suited for virtual reality. One of those was YouTube, and now the group has shown off what the YouTube VR app will look in Daydream headset.


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As Facebook Live fails, BuzzFeed uses YouTube to stream interview w/ President Obama

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Facebook has been aggressively courting media publications to use its Live video streaming feature. Today, Buzzfeed was supposed to host the first interview with President Obama using Facebook Live. Shortly before it was supposed to begin, Facebook Live failed and BuzzFeed turned to YouTube to stream the interview instead.


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