Facebook just announced that it is launching a new App Center—but it is not just for Facebook apps.
9to5Mac reported for months that Facebook’s CEO Mark Zuckerberg and company were planning a web-based alternative store to Apple’s App Store and Android’s Google Play dubbed “Project Spartan.” Speculation said the project is a framework for apps that would use social hooks, while working inside of Facebook’s ecosystem.
It seems those reports are ringing true, because the highly-anticipated HTML 5-based App Center will give Facebook users access to iOS, Android, web, mobile web, and desktop apps. Interestingly, Facebook reiterated that it is not competing directly with Apple or Google, because the App Center will send users to both the iOS and Android platforms. For example: If you are visiting Facebook’s App Center on an Android Device, and then enter Words with Friends, or one of the many Facebook-compatible games, you will soon beam to that app’s Google Play page for installation. The same holds true for iOS users.
“In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers should start preparing today to make sure their app is included for the launch,” explained Software Engineer Aaron Brady in a Facebook Developer’s blog post.