Google Consumer Surveys help to analyze voter preferences, while Google products serve up voter-information queries

Google just gave itself a pat on the back by detailing how Google Consumer Surveys efficiently polls anonymous web users and helps to analyze voter preferences.

“So how’d you all do in your first election with us?” wrote Googler Brett Slatkin on the official Google Politics blog, “Pretty spectacularly.”

FiveThiryEight’s Nate Silver, a media-dubbed “high priest” of polling, called Google Consumer Surveys the “No. 1 most accurate poll online and the No. 2 most accurate poll overall,” according to Slatkin, while the Pew Research Center said Google’s surveys will “likely be an important addition to the research tool kit available to pollsters.”

The surveys run across the web and subsequently earn websites money for showing them, and web surfers can then anonymously submit their responses, and the cropped data gives publishers, such as Texas Tribune, Denver Post, etc., as well as political campaigns, academics, start-ups, and marketers, detailed research to better improve their products.

In related news, Google does more than collect data; the Internet giant also supplies it. Eric Hysen, of the Google Politics and Elections team, said the search engine saw “unprecedented digital engagement in this election on Google and across the web” during the 2012 U.S. Elections.

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Nearly three in 10 Kindle Fire owners say they’ll up their spending at Amazon

ChangeWave Research published an interesting survey today proving that people are really loving their Kindle Fire tablet, with more than half of the respondents (54 percent) being “Very Satisfied” with Amazon’s Android-driven tablet versus 74 percent for Apple’s iPad and 49 percent for other tablets. Whilst Amazon is believed to be selling the $199 tablet at a loss, content spending among the Fire owner benefits the online retailer over time.

Specifically, post-purchase spending at Amazon.com is up, with nearly one-third of respondents (29 percent) claiming they will spend more at Amazon in the next 90 days versus just 19 percent for non-Kindle owners. ChangeWave Research, a service of 451 Research, included a look at the reaction of Kindle Fire owners to their gizmo. Price was the determining factor for a whopping 59 percent of owners, followed by its color screen at 31 percent, ease of use at 27 percent and selection of e-reading material at 20 percent…

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Millennial: Android march unstoppable, News apps on the rise

If Google and Apple were to merge, their respective Android and iOS mobile software would seize well over three-quarters of the world’s platform share in smartphones, per latest Millennial Media’s “Mobile Mix” mobile device usage share report. Separately, Android and iOS held 54 percent and 28 percent share in August. Millennial now includes data from smartphones, tablets, e-readers and gaming devices so direct comparison to their smartphone-focused July study is meaningless.

Apple continued to be the leading device manufacturer on our network in August, representing 23% of the Top 15 Manufacturers impression share (Chart A). Apple iPhone maintained the number one position on the Top 20 Mobile Phones ranking with 13% of the impression share.

Nearly one-third of devices on all carriers used wireless hot spots. Verizon Wireless and Sprint had 18 and 14 percent carrier mix, respectively, followed by T-Mobile USA and AT&T with eight percent each. Games, music and entertainment remain the most popular app categories. iOS represented 41 percent of the app platform mix and Android 49 percent. On Android, News apps rose by 26 percent month-over-month. Go past the fold for a bunch of pretty charts and more explanation.

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Survey: Android folks more comfortable switching handsets, one in three eyeing the iPhone

Apple’s embattled iPhone has had tough time competing against the legions of Android handsets that have flooded the market. That shouldn’t come as a surprise: Carriers are promoting inexpensive Android devices left and right and they are literally everywhere. But how satisfied Android and iPhone users are with their handsets? According to a study of 515 smartphone owners conducted by USB Research (via GigaOM), iPhone is “sticky” like no other phone, with an average retention rate of 89 percent.

It is falling rapidly for other vendors, though, and the next nearest hardware is HTC with a retention rate of 39 percent and 28 percent for Samsung. Android phones in general are at 55 percent. Nokia and Research in Motion are sinking really fast. The former saw its retention rate drop from 42 percent in March 2010 to just 24 percent and the latter dropped from 62 percent to 33 percent.

The survey may not be terribly accurate due to a small sample size, but it helps understand market trends. People are obviously happy with their iPhones and a large portion of users will happily stay within the Apple ecosystem. USB concludes:

Demand for iPhone, iPad and MacBook Pro remains robust, with a leading ecosystem that creates sticky demand.

Truth be told, Android’s low stickiness could be due to its users being more comfortable changing handset manufacturers. Another interesting nugget that bodes well for Apple: Nearly one-third (31 percent) of polled Android users have plans to switch to an iOS device in the future. Also important, more than half the smartphone switchers are in the market for an iPhone while only one in ten iPhone users plan on defecting to other platforms.

Cross-posted on 9to5Mac.com.

Nielsen: Android men are for Maps, women are for Facebook

In jargon talk, marketeers frequently argue that Android is from Mars and iPhone is from Venus when explaining the different demographics and appeal of the two platforms. Be that as it may, it would be interesting to figure out what apps are people particularly liking on their Android devices. That’s what research firm Nielsen set out to discover in their latest survey that analyzes app trends among U.S. consumers. Based on data obtained from on-device meters on thousands of Android smartphones, Nielsen found out that Google’s own programs dominate the list of most-used Android apps nation-wide.

In addition to Facebook (#2) and Android Market (as expected, it ranked first), the top 10 list based on overall active reach includes Google Map, Gmail, Google Search, YouTube, Adv. Task Killer Free, Angry Birds, QuickOffice Pro and Pandora Radio. Amazon’s storefront app to their own Appstore for Android ranked twelfth.

Gender break down reveals that the Facebook app is more popular with the ladies, reaching 81 percent versus 69 percent for male users. Google+, on the other hand, is more popular with male Android users (15.8 percent active reach) than women (7.2 percent). Google Maps has the highest reach among male Android users, 77.1 percent, second only to Android Market. Twitter, Words With Friends and Kindle apps are more popular with female Android users in the United States.

And while we’re at it, what do you reckon the most profitable apps on Android are? Games? Entertainment? Adult apps? No. It’s weather programs, per research2guidance’s free “Android Market Insights” research note.

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Chrome just keeps chugging: One in four desktop installations, now within spitting distance of Firefox

Chrome and Android, the two crucial weapons in Google’s assault on mobile and desktop, are showing no signs of stopping. We already reported today that Android passed iOS globally. When it comes to browsing the web, Google’s Chrome zoomed past the 25 percent mark for the first time this weekend, ConceivablyTech observed. More precisely, Chrome grabbed 25.02 percent share this past Sunday, per StatCounter Global Stats data.

The software has been growing rapidly, registering global market share of 18.29 percent in April, 19.36 percent in May 2011, 20.65 percent in June and 22.14 percent in July. Apple’s Safari grew marginally, adding just 0.02 percentage points to its 5.17 percent share in July. The latest StatCounter data, which may not be representative of the entire market, really spells trouble for Mozilla’s Firefox. Mozilla’s browser used to be the preferred alternative to Microsoft’s market-dominating Internet Explorer not that long time ago. How times change…

Firefox’s share is declining five times faster than Internet Explorer’s, indicating that Chrome is slowly but steadily chipping away at Firefox’s market position, which is now within spitting distance. Firefox scored a 27.49 share for the month of August versus 41.89 percent for Internet Explorer. The fact that only 14.5 percent of web users, or 54 percent of Firefox users, have upgraded to Firefox 6 is another indicative of shifting tides as Google gains significant ground in the web browsing space.

Google also benefits from the silent updating mechanism, a computer process that sits in the background to automatically keep your Chrome installation up to date, without any intervention on your part. Did the latest StatsCounter numbers surprise you? The writing has been on the wall for some time.

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