YouTube

YouTube has been building out its competitor to TikTok over the past couple of years, and it’s quickly becoming a force to be reckoned with. After announcing revenue sharing recently, YouTube Shorts is expanding the use of licensed music to up to 60 seconds.

Last year, YouTube announced that its streaming service subscriber count hit 50 million, and that has now grown to over 80 million for Music and Premium.

YouTube announced today that it’s bringing Shorts to TV screens with a player that’s optimized for the big screen.

As rumored in August, the main YouTube app is letting you subscribe directly to paid streaming services with what it calls “Primetime Channels” in the US.

Following the main redesign at the start of this week, YouTube is rolling out a very nice change that means Shorts will no longer appear in the same tab as Videos on Channel pages.

Announced on Monday, YouTube’s new, darker design is actively rolling out. How YouTube is laid out doesn’t fundamentally change, but taken together, these tweaks make for a more drastic upgrade than what was telegraphed earlier in the week.

While Google apps have generally removed the navigation drawer in recent years, some have brought them back with YouTube for Android and iOS being the latest example of that.

After testing for the past few months, YouTube today officially announced several design updates, including Ambient Mode, to the video player across Android, iOS, the web, and smart TVs.

YouTube quietly confirmed that there is set to be a substantial price hike to the paid-for family plan Premium tier. This has us wondering if you’ll continue paying after this price increase.

YouTube Premium is getting its first major price hike. The service will now charge $22.99 per month for its family plan.

For a small number of people, Google briefly tested a change to YouTube Premium that would make 4K videos unavailable to free users.

YouTube is Google’s latest app to add iPhone and iPad homescreen widgets with one of them in particular providing very convenient shortcuts.

YouTube for Android TV is rolling out new tweaks to the player UI that have more than a hint of Material You.

YouTube announced the ubiquitous social network concept of “handles” today to boost the community aspects of the video site as well as improve creator/channel identification.

In recent weeks, YouTube has been testing a redesign of the video screen, and Material You tweaks are now coming to the homepage. The video site is clearly working on a big overhaul of its clients for all platforms.

YouTube today announced two updates to its Partner Program (YPP) that make it easier to join and make money from the video platform, particularly YouTube Shorts. There’s also a new Creator Music catalog to add tracks to videos.

YouTube is full of millions of hours of content, and the platform’s recommendations system helps to push content you might be interested in to the home page and various recommended content areas. But according to a new study, the methods of controlling YouTube recommendations don’t really do much to influence what shows up.